The Piracy Police Get Caught With Their Pants Down
The RIAA and MPAA have been complaining about piracy of music and movies for years. They've sued individual users for exorbitant amounts of money and were a huge part of the driving force of SOPA & PIPA (some would say they were the only driving force). Their profits have been cut into and that's stealing, ...
Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details ...
Why Haven't All Major Sports Jumped On The YouTube Bandwagon?
One of the more frustrating aspects of our On Demand culture is that some of the best moments in sports history aren't available to watch on YouTube. I understand that there's a buck to be made in making those highlights available on a DVD or something, but as we all know, having it available at ...
The Super Bowl Online Stream Amassed A Record Amount Of Viewers
This year, NBC made history by allowing the Super Bowl, one of the biggest events on TV in most years, available online. There has always been a fear that allowing the game online would water down the TV audience, something we've seen time and again disproved by big sporting events of this type. We saw ...
RedBox And Verizon Team Up On Streaming Service To Challenge Netflix
According to TechCrunch, RedBox and Verizon are likely teaming up on a new streaming video service that is aiming to hit OTT boxes and game consoles as well as iOS and Android. This could be big news, or it could be too little too late. Their main goal seems to compete with the likes of Hulu ...
The Top 20 Global Online Video Ads For January 2012
Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German auto manufacturers’ Star Wars-themed commercial, which features dogs dressed up ...
How to Measure Social Buzz For A TV Show
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV ...
Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It's... Lame?
Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more publicity for the ad--which went on to be voted one ...
How Lean-Back Viewers Affect Your Video Engagement - The Reel Web Episode #24
This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that's coming to Vimeo's website sometime soon. We also discuss YouTube's new announcement of having 60 hours of video uploaded to their site every minute and we go ...
YuMe Reports Supports Cross-Platform Video Advertising Effectiveness
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV, ...
How To Integrate Online Video Ads And TV Ads
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online video network that partnered with Nielsen to study effectiveness of ...
Streaming Super Bowl Ad CPM Higher Than TV Ads
According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising? I think it might be saying "we have arrived." Then again it could be saying, ...
Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com
Some time ago I wrote about Vid.ly - one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly integrated into Encoding.com for a simple workflow from uploading to ...
The Original Content Wars Have Begun, But They're Bigger Than Hulu Vs. Netflix
For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in launching their own competing services--like Ultraviolet--and it threatens to end ...
Hulu Original Programming To Include First Scripted Series, Documentaries
In a move that appears to be a response to Netflix and their foray into original programming, Hulu has announced three original series for this year. One of them you already know. Morgan Spurlock's A Day in the Life will return for a second season and 10 episodes in March. Filmmaker Richard Linklater has a ...
