Topic - Online Video & TV
Video On Demand Advertising Effectiveness – New Media Minute
Where are ads most effective? A couple of video-on-demand networks would have you believe on their services. And there’s something to that logic because VOD on cable TV is an opt-in medium and that means viewers are engaged with the content and often the ads. For all the details on what’s working, watch Daisy Whitney’s report in this episode of the New Media Minute.
Several Million in Ad Dollars to Hulu
Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?
Comcast Says Hulu Ads Confuse Women, Aims to Target Demographic
Is this the online TV version of mud slinging? By saying someting, for example, that Hulu ads (during the Super Bowl) were intimidating and confusing to women, make it true? Certainly not and I believe that Comcast has done better to alienate the demographic than Hulu ever has.
MySpace + Hulu = YouTube Rival?
According to something I just read over at CNET, Rupert Murdoch is ready to create an online video monster, or at least to reshape MySpace into an ‘entertainment hub.’ How will he do that? By partnering the site up with Hulu.
Hulu Beta Tests Subscriptions Model, Good Idea/ Bad Idea?
It’s been reported that Hulu is currently beta testing a paid subscription service. But what implications does that have for the site, video advertising and the industry in general?
The Xspot – Local TV & Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep 
Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.
However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play. I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.
Online Video Ad Budgets to Increase 50% in Next 12 Months?
Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad campaigns now said they would be continuing at their present levels or increasing their spend.
Sony Wants to Take your PC Video Away and Replace it with a Bravia
Well, they’re not going to give you a BRAVIA they’re going to give Europeans the ability to watch downloadable content on their BRAVIA TVs without needing a PC any longer. The new series of BRAVIA TVs, Blu-Ray players and home cinema systems will feature BRAVIA Internet Video.
