Topic - Online Video & tutorial
Video Tip: How to Use a Gray Card for Great Video Exposure
I’ve often made the assertion that quality video production is important for successful online video marketing. Sure, some viral videos aren’t the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not shoot for the best.
SEO For Video – Video SEO Tips & Techniques
Below is a resource and set of links to some of our more popular video search engine optimization tips and tutorials from the past year. We will update this list from time to time as we post additional video SEO tips, tutorials, guidelines, etc…. Good luck with your video search marketing and optimization efforts.
Video + SEO = Best Practices for Video & E-Commerce
Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA. I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a search engine friendly manner. The title, was Video + SEO – Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing. With that in mind, there are slides that are specifically geared towards e-commerce but the concepts and tactics apply across the board for publishing online video.
How to Fix Aspect Ratio on Youtube Videos
Long, long ago, YouTube was 4:3 only. Then the age of widescreen came and so they changed everything to 16:9. This left many videos in a square peg oblong hole situation (as in the video just doesn’t fit the player window properly). So here are a few ways that you can change the aspect ratio on your YouTube videos and NOT have to re-upload.
Creating Persuasive Interactive Video for E-Commerce
There’s been a lot of buzz recently in the blogosphere surrounding the use of interactive elements to drive up the performance of video, so it begs the question – how should video interactivity be applied to e-commerce video? The answer, I believe, is that interactive techniques should be applied to video when shoppers are both highly motivated to engage in a behavior we as marketers are trying to drive (usually, but not always, this is a purchase), and when those same shoppers simultaneously have a high ability to complete the behavior.
Service Providers for Real Estate Videos and Slide Shows
A while back ReelSEO interviewed the CEO and Co-Founder of Wellcomemat. We know that using online videos and slideshows for marketing real estate online can be incredibly effective. In fact, in September of last year, we covered some research which showed that the use of an online video tour in marketing real estate property can increase the perceived value of a home by 6%.
Since then there has been an explosion of real estate online video usage. Well maybe not a real explosion but there’s certainly a good deal of growth. So in classic ReelSEO style we thought it was time for a quick run down of all there is to know about opening doors, showing spaces and then selling them online using video.
How To Get Your Videos Featured on YouTube
A good friend of mine introduced me to this great little animation short from Michael Jantze of Jantze Studios. The video is titled “How do you get featured on YouTube?”
Instructional Videos and Video Tutorials for Businesses
ReelSEO’s Grant Crowell interviews Stephen Chao, CEO of Wonderhowto, the largest aggregator of instructional videos on the Web today. In our podcast show, Stephen talks about how a former President of Fox Television and USA Cable decided to get involved in the online video community space, and what important do’s and don’ts businesses can learn for creating instructional videos of their own.
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Remove Video Title & Ratings Info in YouTube’s Embedded Player
Today, Youtube introduced another small change to the Youtube emdedded player. Youtube videos that are embedded within pages will now display a prominent title of the video along with the video ratings information at the top of the embedded player.
Videos Are 50 Times More Likely to Rank on the First Page of Google?
Last week, Nate Elliot at Forrester published an interesting blog post titled, “The Easiest Way to a First-Page Ranking on Google.” In his post, Nate discloses the results of a study/experiment that they conducted whereby a series of popular keyword searches were run on the major search engines and the number of video results that were displayed were compared to that of regular HTML documents and organic results (text results). The results of the study indicated that on Google, an indexed video stands about a 50 times greater chance of ranking on the first page of results than any given textual page in the index.
“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page.”
Kaltura.com the Do-It-Yourself Video Solution?
Some of us are the do-it-yourself types or don’t have a huge budget to implement a solution from some of the major providers of online video delivery systems. Some of us just need to get our hands dirty and some of us are proponents of Open Source and all that it has to offer. In the realm of online video delivery Kaltura looks like the place that these people turn to.
Google MRSS & RSS2.0 for Video Sitemaps – Tips & Info
When Google first announced the support for video sitemaps, there were many folks who asked why they didnt support MRSS feeds as video sitemaps. It then became clear that Google did accept MRSS feeds from some partners, but that they were interested in creating a xml sitemap protocol (which is a good idea – more to follow) for video. Either way, if you were to look at the sitemap instructions on Google, you would not have seen mention of MRSS as an acceptable format for video sitemaps. In fact, if you look at their main page in the help section “About Video Sitemaps,” there is still no mention of MRSS feeds.
