Tubemogul Articles

TubeMogul is the first online video analytics and distribution company
serving publishers large and small who need independent information
about video performance on the Internet and automated upload to the
Web’s top video sharing sites.

...

Real Time Bidding On Video Ads All It’s Cracked Up To Be?

Real Time Bidding On Video Ads All Its Cracked Up To Be?

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The …

Publishers Using Multiple Supply-Side Partners In Highly Variable Video Advertising Market

Publishers Using Multiple Supply Side Partners In Highly Variable Video Advertising Market

TubeMogul did some research of late to look at how CPM rates vary on sites by ad platform and exchange and the results were pretty drastic with variations up to $6.10 in CPM rates. That's pretty large all things considered and gives a good reason …

The Weekly Online Video News Round Up – Streaming Internet TV Edition

The Weekly Online Video News Round Up   Streaming Internet TV Edition

It was another huge week for online video news, with final bids for Hulu being turned in on Friday. I'm pretty surprised we haven't seen any leaks on those bids as of yet, but it is the weekend. Expect there to be news on the …

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

TubeMogul Jumps Into Real Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed …

Better Video Ad Targeting With Object & Facial Recognition Technology

Better Video Ad Targeting With Object & Facial Recognition Technology

Some time back there was a report that had an obvious conclusion, pairing your video ads with similar premium content generally means better overall performance. Well, Affine has a system that pretty much allows you to do that and TubeMogul has jumped on with them. …

A Tale of Two Freemium Online Video Platforms: Longtail and Playwire

A Tale of Two Freemium Online Video Platforms: Longtail and Playwire

Here we go folks! All those high-priced OVPs are going to have to fight to stay alive as Longtail's Bits on the Run has announced they're going freemium (YA!) with a Free video hosting and streaming service option. While they're not the first OVP to …

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre-Roll Ads

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre Roll Ads

In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to …

Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform

Tubemogul Revamps Look, Opens Self Serve Video Ad Platform

Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the …

Philip DeFranco Drops Bombshell On Reddit – Some YouTubers Make Six Figures A Month!

Philip DeFranco Drops Bombshell On Reddit   Some YouTubers Make Six Figures A Month!

The Internet has seen its fair share of articles speculating on the profits of the top YouTube users. We wrote about ABC's estimates on how much money was being made. TubeMogul had come out just a few months earlier with their own guesses at what …

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

VEVO Jumps Yahoo! Takes Second Place Behind Google in Video Viewers

comScore put out their January Video Metrix late on the 15th, after I had already compared the Nielsen January numbers to their December ones. Go figure. Anyway, looking at the report there's not a major difference so instead of going and editing that or re-comparing …

↑ Top