Tubemogul Articles

TubeMogul is the first online video analytics and distribution company
serving publishers large and small who need independent information
about video performance on the Internet and automated upload to the
Web’s top video sharing sites.

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When Is the Prime Ad Time for Brands?

black and white chrome clock twelve midnight

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!

Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google

Cthulhu-eats-video-advertising

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no ...

Top 5 Video Advertising Network Recommendations October 2012

where-to-video-ads-online

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track ...

Top 5 Video Advertising Network Recommendations August 2012

where-to-video-ads-online

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to ...

Top 5 Video Advertising Network Recommendations July 2012

where-to-video-ads-online

On Friday, I talked about the general online video numbers from comScore and, as always, I'm here to talk specifically about the online video advertising network numbers. This month's numbers are a bit weird because Brightroll was left out of them. Without them there were just ...

Record 11 Billion Video Ads in June: Top 5 Ad Network Recommendations

where-to-video-ads-online

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

USS_OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

Why You Should Be At Streaming Media East Next Week

SMEast-2012

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Video Ad Impressions Reach Record Numbers in March 2012

comscore-video-metrix

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

spr-game-dev

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven't actually met anyone from TubeMogul, but I like their products. Now, they're expanding the options available to their customers in a somewhat unique way, ...

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

oneload-tubemogul

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations with one upload. In fact, in the beginning, it was just called TubeMogul instead of "OneLoad" because it was the company's main focus. But as ...

Three New Media Lessons Learned In 2011

new media trends

What lessons did 2011 teach us about the new media business? Daisy Whitney shares three lessons learned in online video, social media and connected TV ads in this week's episode, drawing from Shira Lazar's What's Trending, the Old Spice Guy, and research on connected TVs. ...

Half Of All Mobile Video Views Are On Android Phones

mobile video views

Yesterday we looked at the recent report from Brightcove and TubeMogul entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement, and how the study showed that Facebook referrals for video dropped from Q1 to Q2 in 2011, while search referrals ...

Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips

online video search

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile ...

Real Time Bidding On Video Ads All It's Cracked Up To Be?

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TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The ...

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