Tubemogul Articles

TubeMogul is the first online video analytics and distribution company
serving publishers large and small who need independent information
about video performance on the Internet and automated upload to the
Web’s top video sharing sites.

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AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.

SpotXchange Top Video Ad Property in January According to comScore

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.

The 5 Best Benefits of Real-Time Video Ad Buying

The 5 Best Benefits of Real Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.

The Week In Video: It's A Dog's World

The Week In Video: Its A Dogs World

So much video news this week but we've managed to squeeze it all into one blog post. Read the latest on Digital Video vs. TV Ad Engagement and Yahoo's purchase of the Qwiki video app. Also we have stats! Did YOU know that 500 years worth of YouTube video are watched on Facebook every day?

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

When Is the Prime Ad Time for Brands?

When Is the Prime Ad Time for Brands?

Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!

Top 5 Video Advertising Network Recommendations November 2012 - Brightroll Topples Google

Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no ...

Top 5 Video Advertising Network Recommendations October 2012

Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track ...

Top 5 Video Advertising Network Recommendations August 2012

Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to ...

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