Topic - Online Video & Tubemogul
Adobe Sees Big Money in Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:
The Next Wave for Online Video – SES San Jose 2009
Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ’s Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm during the session titled, “The Next Wave for Online Video.” The focus will be on the importance of optimizing for video search, speakers will discuss strategies and tactics, including keyword research, reputation enhancement, YouTube ranking and optimization, and special programs.
Wistia Embedded Video Metrics – The Video Solution for SMBs?
I review the video sharing application and project management service, Wistia, and talk with CEO Chris Savage on how they are positioning themselves as an affordable top-tier business solution for the SMB crowd.
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Upload Videos To Multiple Video Sharing Sites
So, you’ve got some videos made and you want to get them out there as fast and efficiently as possible. That means you probably want some tools to upload them to multiple video sites automatically right? Right! Here’s some of the coolest tools we found that will help you do just that, and in a hurry.
Now, I didn’t say they’d be free and instead of separating them out pay/free I’m just going to give you a good long list of them. I haven’t played with all of them so I can’t vouch for how cool, fast or stable they are. This is more like an informative piece that you can use as a starting point for research on how to get your videos published online with the quickness.
A New Era in Video Metrics has Arrived – Tubemogul 2.0
Welcome to TubeMogul 2.0. All new metrics! All new features! All new version number! All new price! Well ok, same old price really, free.
Tubemogul partners and the online video industry in general can rejoice! The dawn of a new era in video ad metrics has arrived. The new free metrics tools promise to delve into the depths of video metrics and pull forth more useful statistics as well as a higher level of accuracy throughout more than a dozen partner site.
Tips for Avoiding Deceptive SEO
The good folks over at Small Business Trends have compiled a quick list of how not to get fleeced by your SEO company. Since we at ReelSEO feel no one should ever get fleeced we thought it was worth mentioning here.
Attributor and TubeMogul to Build Viral Video Metrics
Not totally unlike the CDC and WHO, we need to know how well viral videos do out in the wild. Enter Attributor and TubeMogul.
TubeMogul Scores $3M in Series A Funding
TubeMogul, online video’s most popular distribution and analytics service, today announced it has received $3 million in Series A funding from Trinity Ventures. The funding will be used to fast-forward growth of TubeMogul’s video distribution platform and accelerate standardization of its online video analytics.
Where Do People Discover Videos Online? Online Video Discovery Research
There are many ways in which people discover video online; videos embedded on blogs, video search engines, major search engines (i.e. Google, Yahoo, MSN), email, and social networking, to name a few. In February, our friends over at Tubemogul released some new research which helps to answer the question, ”Where do people discover video online and which sources drive the most video views?”
Software to Upload Videos to Multiple Video Sites
Below I have listed 9 separate sources that you can utilize in order to automate the process of uploading your video to the various video sharing sites and video search engines. I wanted to have 10 top tools but I am only aware of 9. Many of these tools come with additional features such as the ability to track and report on traffic to your videos from the various video sources.
Tubemogul Real-Time Viewership Analytics & Syndication Options for Brightcove
Today, TubeMogul announced a partnership with Brightcove whereby Brightcove’s customers will benefit from new analytics and syndication capabilities provided by TubMogul.
Brightcove customers will now be able to activate TubeMogul’s InPlay analytics plugin which tracks viewership analytics in real time to provide insight into audience engagement metrics like attention span. In addition, Brightcove customers will now have access to TubeMogul’s powerful video syndication and distribution tools to automatically distribute videos to TubeMoguls video sharing partners which include Youtube, Yahoo, Revver, Metacafe, and many others.
TubeMogul InPlay – Flash Player Interaction Metrics & Analytics
Illumenix is an in-depth online video metrics and analytics service. They offer a wide range of services including syndication tracking, player tracking and Flash Video Analytics via their StreamLighter service which integrates into Flash video players. StreamLighter tracks viewing habits as well as video interactions and demographics.
