YouTube TrueView Articles

...

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

Nassau Paradise Island Promotion Board Reaches Vacationers With YouTube

With today’s busy lifestyles, people often need a getaway. A popular option is to flock to the Bahamas, where Nassau Paradise Island is one of the most restful island destinations. Just a few air hours away from most major US metropolitan markets, the sugary beaches …

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn't be aiming to become a viral sensation.  And …

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the …

YouTube Shifts Its Strategy To Channels – The Reel Web Episode #25

YouTube Shifts Its Strategy To Channels   The Reel Web Episode #25

This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other …

Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization–how Machinima makes money from their videos and …

Rokenbok Toy Company Using YouTube To Transform Into Online Business

Rokenbok Toy Company Using YouTube To Transform Into Online Business

The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains.  And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to …

The Weekly Online Video News Round Up – YouTube Ad Edition

The Weekly Online Video News Round Up   YouTube Ad Edition

This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority …

50% Of All In-Stream YouTube Video Ads Are Skippable

50% Of All In Stream YouTube Video Ads Are Skippable

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers' messages they want to see and when, is now pushing 18 years of video ads per day. On …

YouTube TrueView Video Ads Serve 18 Years Of Video Every Day

YouTube TrueView Video Ads Serve 18 Years Of Video Every Day

TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView is about letting advertisers pay only when consumers choose to watch their video ad. So the consumer benefits by having some voice in the advertisements …

Google Announces AdWords For Video – Video Ad Management Made Easy

Google Announces AdWords For Video   Video Ad Management Made Easy

Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting immediately, AdWords For Video is video ad management made easy, and could open the door for all kinds of brands and businesses …

↑ Top