YouTube TrueView Articles

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...

YouTube Shifts Its Strategy To Channels - The Reel Web Episode #25

This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other ...

Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and ...

Rokenbok Toy Company Using YouTube To Transform Into Online Business

The world of children's toys has evolved from wooden blocks to high-end construction sets which stimulate young brains.  And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to ...

The Weekly Online Video News Round Up - YouTube Ad Edition

This week was overloaded with YouTube-related news. The video service is now fully integrated into Google Plus, their skippable TrueView ads now make up 50% of all the ads on the site and serve up 18 years of video ads per day, and the majority ...

50% Of All In-Stream YouTube Video Ads Are Skippable

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers' messages they want to see and when, is now pushing 18 years of video ads per day. On ...

YouTube TrueView Video Ads Serve 18 Years Of Video Every Day

TrueView is growing like a weed. And for good reason: everyone benefits from the TrueView experience. At the core, TrueView is about letting advertisers pay only when consumers choose to watch their video ad. So the consumer benefits by having some voice in the advertisements ...

Google Announces AdWords For Video - Video Ad Management Made Easy

Google today is announcing a pretty huge development in the world of online video advertising: Adwords For Video. Launching in private beta starting immediately, AdWords For Video is video ad management made easy, and could open the door for all kinds of brands and businesses ...

YouTube Promoted Videos Now Showing Up In Google Video Search Results

Google took to their Adwords blog today (with another mention on the YouTube blog) to tell the world about some major new changes to the YouTube Promoted Videos program. Promoted Videos is a way for businesses and video creators to get paid placement on YouTube ...

Video Advertising With Google Made Easy With Google's Ad Innovations

Video advertising is evolving all the time, making it hard for many of us to keep up with the new programs, formats, and systems. A lot of businesses just don't realize how many options they have. So when I receive a link that tells me ...

YouTube: Only 30% Of Viewers Actually Skip Skippable Ads

Huh. Here's a weird blurb of info (sorry Jeremy, stepping on your toes here): YouTube has announced that just 30% of their skippable ads were actually skipped. Bruce Daisley, Sales Director at YouTube, said in a recent interview with MediaWeek said that recent research done ...

Skippable Video Ads Have Finally Come To YouTube

Even as consumers come to terms with the fact that some measure of advertising is required for free online content, there is still a negative perception of ads.  An awful lot of people just don't like them.  Of course, some ad formats are easier to ...

The Future of "Online" Video, From Someone Who Should Know

Online video is still in its infancy, and we've barely scratched the surface of what it will be and what it can do for businesses.  There's a fantastic article over at ClickZ from guest columnist, Shishir Mehrotra, called 4 Ways Video Is Fundamentally Changing.  And ...

The Future of Display Advertising Is Interactive, Social, and Customizable

Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better?  Google is that friend, and the party is display advertising.