YouTube TrueView Articles

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Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.

Bring Your Team to the 2014 Reel Video Marketing Summit

Bring Your Team to the 2014 Reel Video Marketing Summit

YouTube has grown to become the second largest social media site, and If you are a marketer, brand, retailer or storyteller, and you want to get serious about the business of video, then bring your team to the 2014 ReelSummit 24/24 July in San Francisco. Steep discounts available.

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

Join industry experts in YouTube TrueView Video Advertising at a dedicated workshop at the ReelSummit in San Francisco on July 24th. Participants will learn how to execute comprehensive demographic research to advise ad targeting, how to create & when to use video remarketing lists, as well as B2B & B2C lead generation, direct response, and branding case studies. It’s a must attend event for anyone looking to expand their skills in this area.

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

On this week’s ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

How do you customize the YouTube embed player? What do skippable ads mean for YouTube marketers, creators and users? How to develop an advice series for your channel? We answer these questions and more this week on ReelSEO’s TubeTalk podcast.

YouTube Titles, Managing TrueView Accounts, Call-To-Action Overlays [TubeTalk #24]

YouTube Titles, Managing TrueView Accounts, Call To Action Overlays [TubeTalk #24]

In this week’s TubeTalk podcast, we discuss how to craft the best title for your YouTube video – one of the very best ways to attract views and clicks, how to manage multiple TrueView accounts via the Adwords MCC, and how and why you should create Call-To-Action (CTA) overlay ads on YouTube.

YouTube TrueView, Accounts in Good Standing, and 3-Second Branding Intros [TubeTalk #22]

YouTube TrueView, Accounts in Good Standing, and 3 Second Branding Intros [TubeTalk #22]

In this week’s TubeTalk podcast, we discuss the best way to promote your video on YouTube using paid media, or the TrueView advertising model, what keeping your YouTube account in good standing means, and how to use those new YouTube three-second branding introductions.

TrueView Video Ad Campaign Reports Coming to Google Analytics

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new ‘Video Campaigns’ report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.

Google Adwords Updates TrueView Video Advertising Options

Google Adwords Updates TrueView Video Advertising Options

If you use Google’s Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.

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