Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
If you use Google's Trueview advertising platform then you should be aware that there are some significant changes being made to formats and settings for video advertising on YouTube videos, YouTube search and on the Google Display Network.
YouTube's Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week's Creator's Tip, we take you through the process of uploading the video so you can reach potential new subscribers.
We've already seen how Nextiva is producing personalized customer service videos to reach out to their clients, now we take a look at how they are using YouTube advertising to generate new business leads and build brand visibility.
YouTube are offering free TrueView ads to creators who produce and upload a promotional video for their Channel. The new feature, Fan Finder, wants to help creators find a wider audience across YouTube. It's free at the moment so hurry and sign up!
While at the ReelSEO Video Marketing Summit, we got three TrueView advertising tips from Digital Media Marketing Consultant Julie Perry. Admittedly, one is kind of sneaky and awesome in its brilliance. And the two others? Well, they're good too.
TrueView's skippable in-stream video ads are now very much part of the YouTube experience and they have worked so well that Google are offering online gaming sites the opportunity to benefit from the revenue generator.
Here's exactly why you should be using TrueView ads when you set up a YouTube marketing campaign, as illustrated by Greg Jarboe in this week's Creator's Tip. Jarboe has seen why these ads are incredibly powerful in today's YouTube advertising.
What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.
YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.