Tremor Articles

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comScore September 2010 Video Metrix – Less Viewers, More Minutes Per

Yes boys and girls, it's that time again. The comScore top ten lists for online video properties are in. The thrills! The Spills! The shake ups, shake downs and everything all around. Let's get on with the show!

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media Announces HTML5 Support for Video Ads

Tremor Media announced they're going to begin offering HTML5 support for their video ads, mainly focusing on the iPad and then other mobile platforms. Considering that they reach about 19% of the US population and show around 450 Million ads a month, it's a smart …

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

comScore recently announced their new Video Metrix 2.0 which adds several enhancements and June 2010 is the first month where we get to see how they affect the numbers.

YouTube Tops 14.5 Billion and Sets Record Says ComScore

It's certainly long in the coming. YouTube, well technically the Google sites, topped 14.6 billion video streams in May according to comScore. Yes, those computators of computationals are back with their latest stats set, this time it's for May 2010. What have they to say?

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

YouTube Almost Hit 100 Videos Per Viewer Last Month

comScore has released their March 2010 Video Metrix numbers and one of the most fascinating things is that YouTube viewers are watching, on average, 96 videos in the month. That would be 3.2 videos per day, every day. Also, over 180 million U.S. web surfers …

Despite A Dip, US Online Video Views Are Up 120% for 2010

comScore starts off another year of online video tracking and so do we.  Many have reported on the decline in video views for January 2010 when compared to December 2009.  However, even with the decline of 2.5%, when you look at the numbers year over …

Video Ad Networks – Where Should You Place Your Video Ads?

2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements …

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