Topic - Online Video & Tremor
Despite a Dip, US Online Video Views Are Up 120% For 2010
comScore starts off another year of online video tracking and so do we. Many have reported on the decline in video views for January 2010 when compared to December 2009. However, even with the decline of 2.5%, when you look at the numbers year over year, video views in the US were actually up almost 120% - from 14. 8 billion to 32.4 billion. Let’s find out who came out on top in the beginning of the new year.
Video Ad Networks – Where Should You Place Your Video Ads?
2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I’ve compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements online if you want to maximize their visibility.
Update: comScore contacted us and stated that:
The figures for BBE were actually overstated in our system for December 2009.
The charts have been updated.
Online Video Hits a New Record – 31 Billion Views in US
That’s what ComScore is saying anyway. They say it’s the first time the industry has topped that number and so it’s a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month and almost 31 Billion videos seen.
August Video Watching Online Tops Everything Previous
Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don’t be, just keep reading.
July Biggest Month Ever for Online Video, Hulu Tops Time Warner Cable
July was a big month all around for online video (according to comScore) but perhaps it was the biggest month yet for Hulu who, according to various research, surpassed Time Warner in viewership during the month. Could this be the turning point for the cable giant or is it just a fluke due to lack of interesting things to see?
Tremor Media Rocks New Web Video Ad Format
Tremor wants to rock your video ads by taking things to a whole new level of interaction and placement. No more will viewers have to wait for pre-rolls, tolerate mid-rolls or simply skip over post-rolls, or will they?
thePlatform Now Offers the Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry’s largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail.
Video – Jason Glickman talks about Video Ad Formats
Jason Glickman from Tremor Media discusses video advertising on About.com’s Video channel.
Following on Jason’s two-part introduction to video advertising, the About.com video channel has added a video interview with Jason Glickman about video advertising and advercontent.
