Treepodia Articles

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Start The Year Off Right With Treepodia’s Product Video Best Practice Guide For 2012

Start The Year Off Right With Treepodias Product Video Best Practice Guide For 2012

If you dabble at all in product videos for any reason, and you have a list of New Year's Resolutions, you should consider adding one more. I know, I know… you're already struggling to keep the ones you have. But this one's easy, I promise, …

E-Commerce Product Videos Convert Visitors Into Buyers: A Case Study

E Commerce Product Videos Convert Visitors Into Buyers: A Case Study

Direct Marketing News has a great write up about Paintball-Online.com. Paintball-Online.com is, as you might suspect, an e-commerce website selling paintball and paintball-related products. And in case you've never run across a paintballer or played yourself, allow me to tell you that these are some …

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

"Oh here we go”, you may be thinking to yourself. "More advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest …

10 Things To Consider When Choosing An Ecommerce Product Video Solution

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure …

Get Automated and Personalized With E-Commerce Video

All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an …

Copy This: Copy Matters, Especially In Product Videos!

No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great …

Harnessing Off-Site Videos To Increase E-Commerce Visibility

Videos' impact on search rankings has been discussed here rather extensively in the past.  A few months ago we interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings.

Videos Sell Products – Even If Users Don’t Actually Watch Them

Videos Sell Products – Even If Users Don’t Actually Watch Them

While adding video to your online store isn't exactly new, it is still a medium in its infancy.  Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and …

Maximize ECommerce ROI With “Smart” Product Video Banners

Featuring videos on product pages is becoming an important and popular tool to enhance shoppers' experience and increase sales. There's a new breed of "smart" video banners that take this technique to the next level by ensuring that e-commerce retailers showcase the top-performing product videos.

7 Tips for Adding Website Videos That Sell Products

The widespread availability of broadband and the purchase of YouTube by Google in October 2006 have made online video one of the fastest growing trends on the web in the past three years. Not surprisingly – it's fun, entertaining and accessible – from both a viewer's and …

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