Topic - Online Video & trademark
Online Video and Brand Guidelines – Challenges and Tips
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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Monitoring Video Listings for Business – The Search Monitor
I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which her company announced to have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites. The main question I wanted answered was: Is this a good tool for search marketers and reputation management professionals?
Right of Publicity – Most Overlooked Legal Issue with Online Video
While trademark and copyright has typically made up most of the discussion of legal issues around online marketing and video for business, many companies today are still completely unaware of another equally important issue – controlling your image and likeness in any video by someone else for whatever purpose . This is known as, the “right of publicity.”
Youtube, Web Video and SEO Reputation Management
You may have read our post titled, “What’s Your Online Video SEO Reputation Worth?” about the brand, trademarks, and reputation management session at SES San Jose 2009. We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.
Does YouTube not give a s**t about ethical business people?
Months ago I warned of an increasing number of online video solution providers copycatting the YouTube logo to create “initial-interest confusion” with consumers. Has YouTube finally started cracking down on this deceptive practice in the industry of video and SEO? Or are they continuing to ignore it, making it increasingly difficult for businesses to be honest?
Choosing an online video marketing attorney
Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.
Online video marketing’s legal issues – interview with Jonathan Moskin
ReelSEO’s Grant Crowell interviews attorney and intellectual property expert, Johnathan Moskin, on what are the most important legal issues today with online video marketing, and what all businesses should educate themselves on before publishing and promoting their video content on the Web.
Legal Considerations for Video Marketing – Interview with IP Attorney Mark Rosenberg
Mark Rosenberg intellectual property attorney and Search Engine Strategies Chicago conference speaker, shares with us the important legal issues that both companies and Video SEO professionals need to consider, especially before they even get started with making and promoting video content online.
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