trademark Articles

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify for consumers that the products or services on or with which the trademark appears originate from a unique source, designated for a specific market, and to distinguish its products or services from those of other entities.
A trademark may be designated by the following symbols:
A trademark is typically a name, word, phrase, logo,...

SOPA And PIPA May Cripple The Web Video Ecosystem, Unless We Fight It

I interview entertainment and new media attorney Gordon Firemark for a guide on two controversial bills in Congress and the top online video crisis of 2012 – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA), which are threating to censor our ...

A Pledge For Online Video Responsibility - A Video Code Of Ethics

The time is now to counter the troubling proliferation of socially irresponsible video online, and that starts with each of us. That's why I've put together what I believe is the first-ever, "Pledge for Online Video Responsibility," which I hope can help both online video ...

Is My Video Legal? Parody and Fair Use in Online Video: Q&A

When it comes to video marketing, there are two legal defenses in U.S. for using somebody else's copyrighted work in your video without first receiving expressed permission, those being parody and fair use. In my continued "Is My Video Legal?" video series, I feature a ...

How to License Online Video & Protect your Ownership: Legal Video Tips

In Part 2 of my 2-part interview with entertainment and media lawyer Gordon P. Firemark, he shares with us about how to get and give proper permissions and licensing for online videos, as well as how to have your attorney negotiate deals and draft contracts ...

Adobe Flash 10.2 Said to be 34% More Efficient, Includes H.264 Hardware Acceleration

Adobe recently announced features for the new 10.2 Flash. Among the claims are 34% more efficient, inclusion of the H.264 codec and support for more mobile devices and platforms. Also, and this seems to be the way the whole industry is going, they have included ...

Twit Happens: Tips To Overcome Legal Dangers With Video On Twitter

I interviewed Internet technology and intellectual property attorney Evan Brown about the most important legal issues today when it pertains to businesses doing twitter and video marketing.  Evan talked with me about social media legal issues and gave advice as to how to select an attorney ...

Legal Issues With Online Video for Business – Understanding The Basics

ReelSEO's Grant Crowell interviews Daliah Saper, Intellectual Property and Internet Law attorney, to provide an basic introduction for businesses and other professionals with understanding legal issues with online video.

Understanding Legal Issues With Copyrighted Music In Video

ReelSEO's Grant Crowell interviews Chicago's high-profile “new media” attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people's music in their own online video pieces, and for their own professional gain.

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

Monitoring Video Listings for Business – The Search Monitor

I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company's Competitor and Trademark Monitoring tools, which have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites.

Right of Publicity – Most Overlooked Legal Issue With Online Video

ReelSEO talks to Mark Rosenberg about the Right of publicity with online video. Right of publicity is one of the most often overlooked legal issues with online video and online video producers need to learn about it.

Youtube, Web Video and SEO Reputation Management

Sage Lews of SageRock.com talks to ReelSEO about using online video for SEO reputation management and the challenges with online video. Sage talks about and debates whether or not marketer's should allow comments when posting videos to YouTube.

Does YouTube Not Give A S**t About Ethical Business People?

Months ago I warned of an increasing number of online video solution providers copycatting the YouTube logo to create "initial-interest confusion" with consumers. Has YouTube finally started cracking down on this deceptive practice in the industry of video and SEO? Or are they  continuing to ...

Choosing An Online Video Marketing Attorney

Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.

Online Video Marketing's Legal Issues – Interview With Jonathan Moskin

ReelSEO's Grant Crowell interviews attorney and intellectual property expert, Johnathan Moskin, on what are the most important legal issues today with online video marketing, and what all businesses should educate themselves on before publishing and promoting their video content on the Web.