time-lapse Articles

Time-lapse photography is a technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence. When played at normal speed, time appears to be moving faster and thus lapsing. For example, an image of a scene may be captured once every second, then played back at 30 frames per second. The result is an apparent 30-times speed increase. Time-lapse photography can be considered the opposite of high speed photography or slow motion...

How to Use Cross Dissolve Transitions Effectively in Video Editing [Reel Rebel #25]

A cross-dissolve transition is a great transitional editing technique that basically represents the passage of time.  While fast motion is also a great technique to show time passing, cross dissolves are much more common and easier to do.  Learning to do the technique is simple—don't ...

How to Create Time-Lapse Videos: Fast Motion Video Editing Tutorial [Reel Rebel #16]

This week on the Reel Rebel, Stephen Schweickart introduces a slightly more advanced video editing technique used to create time-lapse videos.  Essentially, time-lapse video editing is a technique that's often used to speed up a video clip and give the illusion of compressed time.  Stephen walks us ...

Content Worth Sharing: Mary Doodles Goes Back In Time With Latest Art Video

Awhile back we talked about YouTube's "On the Rise" winner for February, Mary Doodles, who does time-lapse art videos.  What makes her videos special, though, is that there is a story being told along with the neat process of seeing her create paintings.  Very rarely ...

The Week's Best Viral Videos & Video Marketing Lessons - Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands--and this week, we have an excellent selection of great branded videos for you--and others are from individuals. But they all have a secret to share... a lesson to impart about what ...

Show The Audience How You Make The Sausage, Or Bacon

There’s an old adage in the marketing and business world… no one wants to see how the sausage is made. The implication is that some good things are potentially ruined when you know and fully understand the true nitty-gritty about how they’re made. In marketing, ...

Mary Doodles Is YouTube's February On The Rise Winner, Here's Why

Every month, YouTube's "On the Rise" program finds a handful of channels that are beginning to see real jumps in views and subscribers and the like, puts them together as nominees, and then people vote on them to come up with a winner.  February's winner ...

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own ...

The Week's Best Viral Videos & Marketing Lessons - Artists Edition

Greetings, and Happy Day After Thanksgiving--AKA Black Friday. While many of you might be out standing in line for new video gadgets on sale or being trampled at Wal-Mart by the masses, some of you are back to work, fighting the turkey hangover. You didn't ...

Video Art & Warfare - The Week's Best Viral Videos & Marketing Lessons

Once a week, I take a little time out from the more serious online video pursuits to compile a round up of the week's best viral videos. Some are from amateurs, some come from brands, and some come from video producers who straddle the line ...

The Social Video Blueprint, Part 9 - A Social Video Checklist & Conclusions

This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the ...

Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, ...

Stop Motion & A Beatboxing Flute - The Week's Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a ...

The Social Video Blueprint Part 6: Social Video Strategies

Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good ...

Short Films & A Mariachi Band: The Week's Best Viral Videos & Marketing Lessons

It's that time once again, as Friday finally arrives and pretty much everyone's ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...