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How to Optimize Metadata for Your YouTube Business Video Ad - The YouTube Advertiser Playbook: Part 4

How to Optimize Metadata for Your YouTube Business Video Ad   The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as ...

Google Now Indexing URLs with Embedded YouTube Videos

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

YouTube Introduces Handy "Look Ahead" Features To Player

YouTube Introduces Handy Look Ahead Features To Player

Those mad tinkerers over at YouTube keep tinkering away, although the new features recently announced are actually pretty useful.  The YouTube Blog announced some changes to their player that will be in effect in the next few weeks that give users the ability to look ...

Highlights Of The YouTube Creator Playbook Version 2 - The Reel Web Episode 28

Highlights Of The YouTube Creator Playbook Version 2   The Reel Web Episode 28

This week our look at last week's news from the online video world includes several YouTube video training opportunities, both from ReelSEO and from YouTube itself. Also, YouTube released the second version of their YouTube Creator Playbook and we cover some of the highlights and changes ...

YouTube Removing Subscribers & A New YouTube Player On The Way - The Reel Web #22

YouTube Removing Subscribers & A New YouTube Player On The Way   The Reel Web #22

In case you're just now recovering from all the recent changes YouTube has made to their system, it's time to brace for another round of major changes. This time they'll be removing some of your subscribers from your channel's subscriber count if the subscriber's account ...

The YouTube Creator Playbook Index: ReelSEO's In-depth Review

The YouTube Creator Playbook Index: ReelSEOs In depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...

New Google Universal Video Search Thumbnails Spotted = More Visibility

New Google Universal Video Search Thumbnails Spotted = More Visibility

So, this morning while in my hotel at SES Chicago, I received a tweet from a good friend, Tim Cross, that at least in the UK, Google has rolled out, or is testing, new Universal Search video thumbnails...  AND, it's good news in that they ...

How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

How To Optimize YouTube Thumbnails To Attract Viewers   The YouTube Creator Playbook

Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums ...

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

I liked Grant Crowell's article, "5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!”  And I want to get on the bandwagon by providing five video SEO tips to help consumer advocate Elizabeth Warren beat US Senator Scott Brown in Massachusetts next year.

Google Previews Video Within Search Results - Free Screening: Take II

Google Previews Video Within Search Results   Free Screening: Take II

Google has been giving users "instant previews" in the search engine results pages (SERPS) for some time allowing users to click a little blue magnifying glass symbol next to each result to see a cool little overlay that shows a preview of the resulting website ...

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