thumbnails Articles

Video Snippets Continue to Dominate Google Universal Search Results

Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

Video thumbnails are one of the most underutilized facets of video marketing. With YouTube now rolling out the capability for all partners to upload custom thumbnails, it's going to become even more important to create thumbnails that set yourself apart from the rest of the ...

YouTube Wishlist - Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube.  We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several ...

Vimeo Announces Custom Thumbnails, Dropbox Integration For Video Sharing & Uploading

Awhile back we published a long list of tools that help you send large files, like video, over the internet.  One of those, and actually by far and away the most popular one, is Dropbox.  Well, exciting news for Vimeo users: you can now use ...

Custom YouTube Thumbs Finally Roll Out, Mood-Based Video Recommendations, & More [The Reel Web #54]

This week on the Reel Web we look at the updates YouTube has made in the past week including the roll-out (finally) of custom thumbnails for all monetized users, some experimenting with mood-based video recommendations, their new politics destination channel and more.  Additionally, we cover ...

Custom YouTube Thumbnails for All, Rewards, and More HUGE Features Coming to YouTube [Reel Web #46]

This week on Reel Web, we take a look at a lot of real exciting changes and updates coming to YouTube, many of which were announced only at Vidcon last week.  We have been talking to a lot of YouTube people and we sat in on some ...

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

How to Optimize Metadata for Your YouTube Business Video Ad - The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as ...

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

YouTube Introduces Handy "Look Ahead" Features To Player

Those mad tinkerers over at YouTube keep tinkering away, although the new features recently announced are actually pretty useful.  The YouTube Blog announced some changes to their player that will be in effect in the next few weeks that give users the ability to look ...

Highlights Of The YouTube Creator Playbook Version 2 - The Reel Web Episode 28

This week our look at last week's news from the online video world includes several YouTube video training opportunities, both from ReelSEO and from YouTube itself. Also, YouTube released the second version of their YouTube Creator Playbook and we cover some of the highlights and changes ...

YouTube Removing Subscribers & A New YouTube Player On The Way - The Reel Web #22

In case you're just now recovering from all the recent changes YouTube has made to their system, it's time to brace for another round of major changes. This time they'll be removing some of your subscribers from your channel's subscriber count if the subscriber's account ...

The YouTube Creator Playbook Index: ReelSEO's In-depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...

New Google Universal Video Search Thumbnails Spotted = More Visibility

So, this morning while in my hotel at SES Chicago, I received a tweet from a good friend, Tim Cross, that at least in the UK, Google has rolled out, or is testing, new Universal Search video thumbnails...  AND, it's good news in that they ...

How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums ...