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Can Video Thumbnails be Manipulated for Google Search Results?

Can Video Thumbnails be Manipulated for Google Search Results?

British retailer Marks and Spencer seems to be using some peculiar techniques to get video thumbnails to appear on SERPs for pages that contain no video. What is going on?

Vimeo Experiments with Animated Thumbnails. We Like.

Vimeo Experiments with Animated Thumbnails. We Like.

Vimeo is experimenting with animated thumbnails for a small selection of videos featured in its 'Staff Picks' section. They are asking for feedback from site users as to whether they think they are intrusive or whether they entice that user to click on that video.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

Video Snippets Continue to Dominate Google Universal Search Results

Video Snippets Continue to Dominate Google Universal Search Results

Google Universal Search results have always looked very favourably on video content and a new report from our friends at Searchmetrics confirms that video content is still the best vertical to use. Oh, and (surprise) you have even more chance of appearing if that video is hosted on YouTube.

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

How to Increase Views and Exposure in YouTube with Custom Branded Thumbnails

Video thumbnails are one of the most underutilized facets of video marketing. With YouTube now rolling out the capability for all partners to upload custom thumbnails, it's going to become even more important to create thumbnails that set yourself apart from the rest of the ...

YouTube Wishlist - Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

YouTube Wishlist   Who Else Wants YouTube to Launch These New Features? [Reel Web #55]

This week on the Reel Web, we once again give a quick update on some of the new features launched in the past week at YouTube.  We also discuss some recent chatter around whether or not video creators should jump ship from YouTube. Finally, we discuss several ...

Vimeo Announces Custom Thumbnails, Dropbox Integration For Video Sharing & Uploading

Vimeo Announces Custom Thumbnails, Dropbox Integration For Video Sharing & Uploading

Awhile back we published a long list of tools that help you send large files, like video, over the internet.  One of those, and actually by far and away the most popular one, is Dropbox.  Well, exciting news for Vimeo users: you can now use ...

Custom YouTube Thumbs Finally Roll Out, Mood-Based Video Recommendations, & More [The Reel Web #54]

Custom YouTube Thumbs Finally Roll Out, Mood Based Video Recommendations, & More [The Reel Web #54]

This week on the Reel Web we look at the updates YouTube has made in the past week including the roll-out (finally) of custom thumbnails for all monetized users, some experimenting with mood-based video recommendations, their new politics destination channel and more.  Additionally, we cover ...

Custom YouTube Thumbnails for All, Rewards, and More HUGE Features Coming to YouTube [Reel Web #46]

Custom YouTube Thumbnails for All, Rewards, and More HUGE Features Coming to YouTube [Reel Web #46]

This week on Reel Web, we take a look at a lot of real exciting changes and updates coming to YouTube, many of which were announced only at Vidcon last week.  We have been talking to a lot of YouTube people and we sat in on some ...

8 Best Practices to Optimize Video Landing Pages for Search

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

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