ThePlatform Articles

Weekly Online Video News Round up - Doomday Edition

Well, if you're reading this, it's Saturday December 22nd, 2012 and the world didn't end like many predicted. Yah us! Then again, if you're reading this it might mean that you're huddled in your home hiding from the alien invaders that landed yesterday. Either way, ...

Mid-Week Online Video Reel Quick News Clips - April 13, 2011

It's been a busy week for various reasons, mostly NAB. That means a lot of news that might interest the Reel Readers but not warrant a full article. So I've chopped them all into bite-sized clips here for you to peruse. You know it's busy ...

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but ...

Online Video Market Matures & Consolidation Continues: Triple-Play Acquisition: KickApps, Kewego and Kyte

For anyone who has been following KIT digital's acquisition strategy, it's no secret that KIT has been on a buying spree over the last year purchasing online video technology companies. So, it should come as no surprise that the Prague-based video management solutions provider announced ...

Weekly Web Video Industry News Reel - The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the ...

Free Interactive Video for All - Veeple Launches Interplay

Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but...).  At ReelSEO, we ...

Video Marketing Strategy: Hosted Versus Posted Video

When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a ...

Video Ads Served By Panache Increase 850% YOY In 2008 Vs 2007

Panache, the ad-insertion platform for major media and entertainment companies, today announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media ...

TMZ Drops Brightcove for Digitalsmiths

It's hard to measure total reach for white-label video providers, but at least in terms of marketplace perception, Brightcove leads the pack. Be it thePlatform, Ooyala, Fliqz — it's a long list — no enterprise video player comes through our door without mentioning Brightcove as ...

MediaMelon Launches New Video Overlay Network (VON)

Even thought HD video is still a ways off in terms of being available to the masses online, strong progress has been made recently by some companies with a goal of efficiently delivering HD video via IP networks to millions of consumers.   MediaMelon is ...

thePlatform Now Offers The Largest Set of Options for Online Video Advertising

Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 ...

Report Profiles 14 Major Video CMS Platforms

White-label content management platforms are emerging as key enablers to help developers and producers of Internet video monetize their digital content assets. This trend could affect business models of other digital content distributors, including content delivery network (CDN) providers, according to the latest report published ...

Most Flexible Online Video Options for Media

As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video ...