Mid-Week Online Video Reel Quick News Clips - April 13, 2011
It's been a busy week for various reasons, mostly NAB. That means a lot of news that might interest the Reel Readers but not warrant a full article. So I've chopped them all into bite-sized clips here for you to peruse. You know it's busy when I start the mid-week article on Tuesday instead of ...
Closed Captions Help RAMP Up Video SEO & User Engagement
If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets. Not only that, but with the signing of the 21st Video Accessibility Act, some ...
Online Video Market Matures & Consolidation Continues: Triple-Play Acquisition: KickApps, Kewego and Kyte
For anyone who has been following KIT digital's acquisition strategy, it's no secret that KIT has been on a buying spree over the last year purchasing online video technology companies. So, it should come as no surprise that the Prague-based video management solutions provider announced a triple-play OVP acquisition this past Monday, of New York ...
Weekly Web Video Industry News Reel - The Egyptian Edition
Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the meantime, here's the news round up for the week.
Free Interactive Video for All - Veeple Launches Interplay
Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but...). At ReelSEO, we know that incorporating interactivity within video is one of the ...
Video Marketing Strategy: Hosted Versus Posted Video
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views ...
Video Ads Served By Panache Increase 850% YOY In 2008 Vs 2007
Panache, the ad-insertion platform for major media and entertainment companies, today announced that its Media Maps have resulted in nearly one billion online video ads to date. The figure reflects more than an 850 percent increase from 2007, and underscores significant usage from major media and entertainment companies looking to drive ad-driven in-stream revenue. Panache ...
TMZ Drops Brightcove for Digitalsmiths
It’s hard to measure total reach for white-label video providers, but at least in terms of marketplace perception, Brightcove leads the pack. Be it thePlatform, Ooyala, Fliqz — it’s a long list — no enterprise video player comes through our door without mentioning Brightcove as a competitor. And the video platform dogfight gets nastier by ...
MediaMelon Launches New Video Overlay Network (VON)
Even thought HD video is still a ways off in terms of being available to the masses online, strong progress has been made recently by some companies with a goal of efficiently delivering HD video via IP networks to millions of consumers. MediaMelon is one of these networks who's goal is to improve the ...
thePlatform Now Offers The Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft's AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and ...
Report Profiles 14 Major Video CMS Platforms
White-label content management platforms are emerging as key enablers to help developers and producers of Internet video monetize their digital content assets. This trend could affect business models of other digital content distributors, including content delivery network (CDN) providers, according to the latest report published by Light Reading's VOIP Services Insider, a subscription research service ...
Most Flexible Online Video Options for Media
As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video industry's largest collection of pre-integrated partner technologies and an open ...
