Topic - Online Video & Feedroom
Defining ROI for Online Video: A Fluid & Frank Discussion
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI
Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.
Watch a Video, Save the Planet
Every once in awhile something crosses my desk (which is currently in Dubrovnik, Croatia) that doesn’t deal with metrics, controversy or anything heavy. This, is one of those times. I got an email from Heidi at Ripple Effect Communication on something she thought I might be interested. She was right, I’m interested.
TheFeedRoom Enterprise Video Platform 4.0 Released
On the heels of the recent relaunch of NYTimes.com video with Brightcove, The FeedRoom has announced its new FeedRoom 4.0 Enterprise video platform (EVP). Below is the announcement from the FeedRoom.
NYTimes.com Launches New Online Video Platform with Brightcove 3
NYTimes.com launched a new video platform today powered by Brightcove 3 (check out our interview with Brightcove) that allows for video content to be more easily integrated into their content sections and provides an overall enhanced user experience. Apart from the complete redesign of the video library page, the new platform offers several other benefits over the previous platform powered by TheFeedRoom.
The Feedroom Interview – Video Search Optimization
Grant Crowell and I took some time while at the Streaming Media East conference in NYC to interview different video platform providers about their company’s offerings, their predictions for the online video industry, and specifically, what their company is doing with regards to video search optimization for their clients.
