testimonial Articles

In promotion and of advertising, a testimonial or show consists of a written or spoken statement, from a well-known figure or from a private citizen, extolling the virtue of some product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas “endorsement” usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
Advertisers have attempted to quantify and qualify the use of celeb...

The Power of The User Generated Video Product Review

The Power of The User Generated Video Product Review

ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.

7 Ways To Encourage Video Testimonials: Bringing Out Your Customer’s Creative Side

7 Ways To Encourage Video Testimonials: Bringing Out Your Customer’s Creative Side

Not every visitor to your site believes that he or she is a performer. Even in the age of social networking, many of your visitors may feel camera shy, especially if you do not take steps to make them feel at home with your video …

Staying Power: Keep Your Visitors Interested With Online Video Testimonials

Staying Power: Keep Your Visitors Interested With Online Video Testimonials

How much is your company spending on SEO? Did you know that the average visitor to your website will spend less than ten seconds scanning your site before deciding to stick around or click elsewhere? The money you invest to draw visitors to your site, …

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