testimonial Articles

In promotion and of advertising, a testimonial or show consists of a written or spoken statement, from a well-known figure or from a private citizen, extolling the virtue of some product. The term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas “endorsement” usually applies to pitches by celebrities. Testimonials can be part of communal marketing.
Advertisers have attempted to quantify and qualify the use of celeb...

Job Interview Site Posts Online Video Interview Tips On YouTube

Job Interview Site Posts Online Video Interview Tips On YouTube

Going to a job interview can be nerve-wracking.  What will they ask?  How will I answer?  Do I have something in my teeth?  Job-Applications.com, a leading entry-level and first-time employment site, has published their entire online video library.  The videos consist of people who have …

What Makes Them Click – 5 Reasons Online Video Is So Persuasive

What Makes Them Click   5 Reasons Online Video Is So Persuasive

I interviewed usability and user experience veteran Susan Weinshenk, on the psychological proof behind why online video is so persuasive to human beings, and some marketing tips and special technology platforms for taking better advantage of the persuasive powers of online video for your own …

How To Run A Successful Online Video Contest: Maximizing Your ROI

How To Run A Successful Online Video Contest: Maximizing Your ROI

Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In …

Save On SMX East 2011 With Discount Code From ReelSEO

Save On SMX East 2011 With Discount Code From ReelSEO

It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news …

Flights, Camera, Action – American Airlines Spreads Wings For Online Video Contest

Flights, Camera, Action   American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought …

The Weekly Online Video News Round Up – Mobile Video Edition

The Weekly Online Video News Round Up   Mobile Video Edition

It was a big week in video—of course, you can just about say that regarding any week these days. But still, we had big news announcements, writers with strong online video opinions, new tools and gadgets released, and plenty of branded and unbranded video fun …

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our …

12 Ways Brands & Businesses Can Utilize Online Video

12 Ways Brands & Businesses Can Utilize Online Video

I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a …

20 Ways An Internet Marketing Agency Can Use Website Video

20 Ways An Internet Marketing Agency Can Use Website Video

Internet marketing agencies hold a serious advantage over most other businesses when it comes to harnessing video on their Website. Here are 20 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with …

Consumer Generated Media, Customer Video Reviews, and Brand Marketing Strategies

Consumer Generated Media, Customer Video Reviews, and Brand Marketing Strategies

Grant Crowell interviews Pete Blackshaw, author of the book about consumer-generated media titled, Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. We discuss how online video is one of the most persuasive forms of consumer generated media today, and where he sees are the “obvious opportunities” for businesses to take advantage of consumer generated media with their own video marketing strategies.

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