tent-pole Articles

Why It's Difficult For Videos To Go Viral, And Impossible To Predict

So we should know by now that achieving viral status on a video should not be your goal.  But for the past few months I have read several articles trying to make sense of why a video does go viral.  Back in November, YouTube Trends ...

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...

The YouTube Creator Playbook Index: ReelSEO's In-depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...

Sharing Your YouTube Video With Blogs--The YouTube Creator Playbook

There's no doubt that getting your video to show up in YouTube and other search engines is important.  But when you are first starting out, the search engine isn't going to exactly favor your videos or channel because you aren't popular just yet.  Getting people ...

How To Create YouTube Playlists To Curate Content & Leverage Your Video Catalog

At the point where you have made a lot of videos, there is a point where organizing select videos into playlists becomes a great way to entice new viewers and fans alike to watch multiple entries in one sitting.  Playlists are another word for "Greatest ...

Using YouTube Annotations To Create A Call To Action - The YouTube Creator Playbook

Annotations are an often overlooked aspect of YouTube videos.  They can lead the viewer to a number of actions, whether it's directing them towards other videos you've created or brings attention to a call-to-action such as liking, favoriting, subscribing, or commenting.  However the annotations are ...

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people ...

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that ...

What Hollywood's Experiments With Online Streaming Movies Means For The Future

While everyone in the media been debating the many juicy storylines in online streaming services--such as the Netflix price hike and their new content licensing deals, or Hulu's possible sale to Google or other suitors and new ad formats like Ad Swap--and what these stories ...

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your ...

How To Convert 2D Videos Into 3D on YouTube - The Reel Web #6

Welcome to this week's episode of The Reel Web, ReelSEO's very own web series featuring the latest news stories, opinions, announcements, and insight from the world of online video. This week's stories include new YouTube features like how to convert your 2D videos into 3D ...

Using Cross-Promotions & YouTube Video Collaborations to Increase Viewers: The YouTube Creator Playbook

A prevalent theme of the YouTube Creator Playbook touches on the social aspect of the site.  In previous sections, the playbook says that you need to encourage people to like, favorite, and comment on your videos in addition to using Facebook, Twitter, and other blogs ...

How to Increase YouTube Video Views Through Tent-Pole Events: The YouTube Creator Playbook

The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren't nearly the only ones.  When it comes to online video, releasing content that capitalizes on the buzz surrounding those events can also mean ...

YouTube Creator Playbook Gives Producers & Marketers A Blueprint For Success

YouTube isn't run by dummies. They know that the more their users succeed, the more they (YouTube) succeed. Throughout the years, the company has created a number of initiatives to help educate and guide users toward creating and marketing the best videos they can. The ...