tent-pole Articles

...

7 Tricks to Optimize Your Video’s Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video–whether that's from a search result, or via your social network.  It’s important that a title works well for …

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

A few months ago, Yahoo! announced their first original series, Electric City.  And like all big, huge, announced web series, we were given a vague release date (I'm still looking for that Ben Stiller fake trailer series that was announced, oh, nearly a year ago).  …

Hulu’s YouTube Channel Reaches 1 Billion Views: Why It’s Not As Impressive As It Sounds

Hulus YouTube Channel Reaches 1 Billion Views: Why Its Not As Impressive As It Sounds

So, Hulu's YouTube channel, which you may not have known existed–after all, Hulu is its own video destination that basically competes with YouTube–has just crossed the 1 billion view mark.  Hulu's channel is little more than clips and commercials, so how in the world did …

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

A funding round of $35 million went to Machinima, one of YouTube's most visited sites, to the tune of 1.6 billion views last April, and a lion's share of the funding came from Google.  Already-invested Redpoint Ventures and MK Capital also joined in.  All of …

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

We've talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a …

Google’s YouTube Strategy: 101 YouTube Channels for Three Key Reasons

Googles YouTube Strategy: 101 YouTube Channels for Three Key Reasons

What's Google's YouTube marketing strategy? Google Inc. has 101 Official Google YouTube Channels which feature videos on a wide range of topics, from product demos to visiting speakers to Google’s offices. The company also has a network of 182 Official Google Blogs that cover topics …

Why It’s Difficult For Videos To Go Viral, And Impossible To Predict

Why Its Difficult For Videos To Go Viral, And Impossible To Predict

So we should know by now that achieving viral status on a video should not be your goal.  But for the past few months I have read several articles trying to make sense of why a video does go viral.  Back in November, YouTube Trends …

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the …

The YouTube Creator Playbook Index: ReelSEO’s In-depth Review

The YouTube Creator Playbook Index: ReelSEOs In depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest …

Sharing Your YouTube Video With Blogs–The YouTube Creator Playbook

Sharing Your YouTube Video With Blogs  The YouTube Creator Playbook

There's no doubt that getting your video to show up in YouTube and other search engines is important.  But when you are first starting out, the search engine isn't going to exactly favor your videos or channel because you aren't popular just yet.  Getting people …

↑ Top