tent-pole

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video march madness 2015 online video engagement 360x240

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
Starting a New YouTube Series? 10 Ways to Make Sure You Win 10 things you should plan for before starting a new youtube series 360x240

Starting a New YouTube Series? 10 Ways to Make Sure You Win

Welcome to the first in our new video tips and advice series - How To's Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you define your strategy from the outset.
The Video Marketer’s Playbook for Winning the Super Bowl on YouTube video marketers playbook super bowl video marketing 360x240

The Video Marketer’s Playbook for Winning the Super Bowl on YouTube

Super Bowl has become a month-long event on YouTube, with viewers tuning in to watch the latest video ads made for the event as soon as they are released. With that in mind, brands and video marketers should be looking at getting their content lined up now for Super Bowl 2016
Viewers LOVE Halloween, So Why Arent More Brands Creating Video Content Around It? halloween content youtube brands losing out 360x240

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
How to Create Videos Around YouTube Tent Pole Programming tube talk 360x240

How-to Create Videos Around YouTube Tent-Pole Programming

Creating video content around tent-pole events such as festive holidays, or big sporting occasions, is a very efficient way of maximizing your video marketing opportunities. But what is tent-pole programming, and how long before an event should you post your content?
Cosmetics Brands are Missing the YouTube Boat on Halloween earned media beauty youtube halloween 360x240

Cosmetics Brands are Missing the YouTube Boat on Halloween

The most successful YouTube beauty vloggers create engaging content around events like Halloween, and many have already published make-up tutorial videos in the lead up to the annual spookfest. But brands are still failing to take full advantage of YouTube when it comes to tent-pole events like these.
Real time Stats Arrive on YouTube With Minute by Minute Data youtube success

Real-time Stats Arrive on YouTube With Minute-by-Minute Data

YouTube Analytics are a goldmine for creators and marketers, but for those of us who are in and out of the dashboard all day, the slight delay in reporting of some of the viewing stats has been a little frustrating. YouTube has finally rolled out a real time section which is perfect for monitoring a big-time campaign, or just for keeping an eye on video engagement as you upload and promote via your social feeds.
How To Develop a YouTube Programming Strategy Creators Tip 138 Developing a Programming Strategy 360x240

How-To Develop a YouTube Programming Strategy

In this weeks Creator's Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don't you?
Halo 4 Forward Unto Dawn: Review   The Best Video Game Movie Never Made? halo forward unto dawn review1 360x240

Halo 4 Forward Unto Dawn: Review - The Best Video Game Movie Never Made?

Machinima and 343 Industries (Microsoft's new game studio in charge of the Halo 4 franchise) have created the ultimate piece of tent-pole marketing for the Halo 4 video game, the Halo 4 Forward Unto Dawn web series. For the five Fridays leading up, fans enjoyed installments of the epic web series serving as prologue to the game.