television Articles

Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound. “Television” may also refer specifically to a television set, television programming, or television transmission.
The etymology of the word has a mixed Latin and Greek origin, meaning “far sight”: Greek tele (τῆλε), far, and Latin visio, sight (from video, vis- to see, or to view i...

The Top 20 Global Online Video Ad Campaigns For January 2012

The Top 20 Global Online Video Ad Campaigns For January 2012

Volkswagen's Super Bowl teaser ad The Bark Side was top dog in January in Unruly's Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German …

The Week’s Best Viral Videos & Video Marketing Lessons – Super Bowl Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Super Bowl Edition

When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only …

The Super Bowl Is Dead, Long Live Super Bowl Commercials

The Super Bowl Is Dead, Long Live Super Bowl Commercials

When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But …

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: …

Boxee Live TV Adapter – Without DVR Is It Too Little, Too Late?

Boxee Live TV Adapter   Without DVR Is It Too Little, Too Late?

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your …

Greed & The Crumbling Dream Of A Video Promised Land

Greed & The Crumbling Dream Of A Video Promised Land

Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. …

The Original Content Wars Have Begun, But They’re Bigger Than Hulu Vs. Netflix

The Original Content Wars Have Begun, But Theyre Bigger Than Hulu Vs. Netflix

For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in …

Hulu Original Programming To Include First Scripted Series, Documentaries

Hulu Original Programming To Include First Scripted Series, Documentaries

In a move that appears to be a response to Netflix and their foray into original programming, Hulu has announced three original series for this year.  One of them you already know.  Morgan Spurlock's A Day in the Life will return for a second season …

Mortal Kombat Legacy Is The Web Series Proof Of Concept

Mortal Kombat Legacy Is The Web Series Proof Of Concept

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal …

The Week’s Best Viral Videos & Video Marketing Lessons – Guitar Gimmick Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guitar Gimmick Edition

It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web …

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