television

Could 2015 Be The Year YouTube REALLY Takes Off? youtube predictions 2015 360x240

Could 2015 Be The Year YouTube REALLY Takes Off?

YouTube has witnessed unprecedented growth since Google acquired it in 2006. But could 2015 be the biggest year yet in the site's history? We take a look at some of the possible changes ahead for YouTube, and what that could mean for the industry.
TV Everywhere Video Ad Views Increase by 368% in Q3 2014 tv everywhere 360x240

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.
Candidates Miss a Trick, Ignore YouTube in Midterm Elections midterm elections 2014 online video 360x240

Candidates Miss a Trick, Ignore YouTube in Midterm Elections

Generation C is a very powerful force in today's culture and commerce. They can be a very difficult demographic to engage using traditional media, but many candidates running for office in the 2014 U.S. midterm elections have gone after the 'Walmart Mom' swing vote, and ignored YouTube - the spiritual home of Gen C - altogether.
5 Benefits of Having a Mobile TV App Over a YouTube Channel mobile tv app youtube 360x240

5 Benefits of Having a Mobile TV App Over a YouTube Channel

While the go-to for your video “brand” has historically been to create your own YouTube channel, this may no longer be the best option in terms of brand exposure. Going forward, creating your own mobile TV App may be a more viable option, whether you’re a YouTube sensation or a casual video creator. Let us examine why…
Netflix Won’t Own Binge Viewing for Much Longer netflix binge watching 360x240

Netflix Won’t Own Binge-Viewing for Much Longer

These days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.
What is the Video User Experience and How Do We Improve It? video ux 360x240

What is the Video User Experience and How Do We Improve It?

Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort? For all our advances, the typical online video experience is still somewhat random. So how do we improve it?
68% of U.S. Viewers Choose YouTube to Watch Online Video  youtube for children 360x240

68% of U.S. Viewers Choose YouTube to Watch Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their video viewing needs.
49% of 30 to 49 year olds Watch Online News Video online video news

49% of 30-to-49-year-olds Watch Online News Video

According to a recent report, 36% of all U.S. adults, catch up on their news via online video, with those under age 50 the heaviest consumers of digital news videos. In fact, 48% of 18-to-29-year-olds, and 49% of 30-to-49-year-olds now watch online news video. But should traditional broadcasters be worried?
Hump Day vs. State Farm Jake in the Battle of YouTube Memes hump day geico 360x240

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?
How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged TSN 1 360x240

How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season. Learn how TSN is keeping its Canadian viewers engaged.
YouTube Brand Marketing: Video Ads are the New Focus Group Mad Men season 5 cast photo 360x240

YouTube Brand Marketing: Video Ads are the New Focus Group

Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting digital video ad spend 2014 360x240

Digital Video Ad Spend Creeping Up on TV, Marketing Budgets Shifting

The IAB was curious as to what agencies and marketers were doing with the ad budget in terms of TV and digital video. With the third year of the NewFronts upon us it seems like a good time to dive into the research. The trend? We all know the trend... TV is losing ground to digital video advertising. But is the money coming directly from the former's budget and into the latter's?
Cord Cutting Common in Young Adult Households with Netflix, Hulu hulu netflix 360x240

Cord Cutting Common in Young Adult Households with Netflix, Hulu

Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
90% of TV Viewers Are Visiting YouTube and Google Search [Report] youtube tv 360x240

90% of TV Viewers Are Visiting YouTube and Google Search [Report]

A new report states that an incredible 90% of TV viewers also visit Google and YouTube, signaling the shared audience between both digital and television, and suggesting that TV viewers are increasingly using these platforms to interact with other fans and engage in a show.