television Articles

Television (TV) is a telecommunication medium for transmitting and receiving moving images that can be monochrome (black-and-white) or colored, with or without accompanying sound. “Television” may also refer specifically to a television set, television programming, or television transmission.
The etymology of the word has a mixed Latin and Greek origin, meaning “far sight”: Greek tele (τῆλε), far, and Latin visio, sight (from video, vis- to see, or to view i...

Engagement & Time Spent With Video Ads On Connected TVs Is On The Rise

Engagement & Time Spent With Video Ads On Connected TVs Is On The Rise

Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, …

Hulu Web Series The Confession To Go International With Sony

Hulu Web Series The Confession To Go International With Sony

Back in May the popular Hulu web series The Confession, starring Kiefer Sutherland and John Hurt, got picked up for a movie deal from Image Entertainment.  Now comes the announcement that the series is getting international distribution courtesy of Sony Pictures Television.  The Confession will …

A New Breed Of Online Video Viewer – How Audiences Are Becoming More Engaged

A New Breed Of Online Video Viewer   How Audiences Are Becoming More Engaged

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. …

What Gadget Marketing Teaches Us About Online Video Marketing Styles

What Gadget Marketing Teaches Us About Online Video Marketing Styles

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend–the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and …

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

2012 Republican Presidential Candidates Offer Lessons in YouTube Marketing Strategy

Internet marketers can learn a lot of lessons about YouTube marketing strategy by watching the 2012 Republican presidential candidates.  For example: Should you use an influence-the-influencers strategy or a mass marketing strategy to reach the 158.1 million U.S. Internet users who watched online video content …

Netflix Launches Streaming Service To Latin America, Mexico, & The Caribbean

Netflix Launches Streaming Service To Latin America, Mexico, & The Caribbean

The push toward international customers in streaming online video continues. Last week we saw YouTube roll out its Movies service for streaming film rentals to Canada, and Hulu extended its service into Japan. And now Netflix is officially open for business in Mexico, Latin America, …

The Social Video Blueprint, Part 8: Social Video Best Practices

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating …

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

MTV Viral Video Show Ridiculousness Is A Poor Imitation Of Tosh.0 & Web Soup

Somehow, MTV believes there aren't enough viral video clip shows on television. Joining Web Soup and Tosh.0 is Ridiculousness, hosted by Rob Dyrdek of the network's Fantasy Factory. It premiered this Monday night. Already, it looks like some Wikipedia prankster has "mistakenly" referred to Dyrdek's …

Google TV To Be Central Device In Home For Cable, Internet, Automation & More?

Google TV To Be Central Device In Home For Cable, Internet, Automation & More?

See, I told you it probably wasn't dead. Several months ago I wrote Android Apps May Save Google TV's Ass though I did then later write The Death Knell For Google TV? Logitech Revue Drops Price To $99 Admittedly, in that second one I did …

Is Apple A Last-Minute Contender In The Hulu Sweepstakes?

Is Apple A Last Minute Contender In The Hulu Sweepstakes?

While the online video world continues to wait for news on the potential acquisition of streaming video site Hulu, there's not much left for the web's journalists to do but speculate. The latest theory gaining some ground is the idea that Hulu's buyer won't end …

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