The Week's Best Viral Videos & Video Marketing Lessons - Ping Pong Baby Edition
I always send various videos that I collect throughout the week for this column to friends and family, and it usually gives me a pretty good indication of whether or not the column has a good cross-section of different video types and tones. And this week, one video stood tall above all the others as ...
Jim Louderback On Cow Paths & Old Media Moving Online
Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we still haven't quite found the direct route to what new ...
SHAZAM! Interactive Super Bowl Ads Drive Engagement
In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to ...
The Top 20 Global Online Video Ads For January 2012
Volkswagen’s Super Bowl teaser ad The Bark Side was top dog in January in Unruly’s Global Ads Chart. The 60-second ad, created by LA agency Deutsch, attracted 646,766 shares last month, easily making it the most popular ad. Certainly, the Force is strong with the German auto manufacturers’ Star Wars-themed commercial, which features dogs dressed up ...
The Week's Best Viral Videos & Video Marketing Lessons - Super Bowl Edition
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated. The truth is, there were a lot of great videos this week, and only some of them were Super Bowl related. We have angry ...
The Super Bowl Is Dead, Long Live Super Bowl Commercials
When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular ...
YuMe Reports Supports Cross-Platform Video Advertising Effectiveness
There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV, ...
Boxee Live TV Adapter - Without DVR Is It Too Little, Too Late?
Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your online video entertainment without the need to buy an all ...
Greed & The Crumbling Dream Of A Video Promised Land
Danny Sullivan is a pretty smart dude. If you're not familiar with him, it probably means you haven't dabbled much in SEO. And when he wrote yesterday about paying Rupert Murdoch three times for the same piece of content, it really got me fired up. Because he's right--seriously, you should go read his rant at ...
The Original Content Wars Have Begun, But They're Bigger Than Hulu Vs. Netflix
For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in launching their own competing services--like Ultraviolet--and it threatens to end ...
Hulu Original Programming To Include First Scripted Series, Documentaries
In a move that appears to be a response to Netflix and their foray into original programming, Hulu has announced three original series for this year. One of them you already know. Morgan Spurlock's A Day in the Life will return for a second season and 10 episodes in March. Filmmaker Richard Linklater has a ...
Mortal Kombat Legacy Is The Web Series Proof Of Concept
We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal Kombat Legacy web series project and what its success might ...
The Week's Best Viral Videos & Video Marketing Lessons - Guitar Gimmick Edition
It was a pretty big week for online video fans, as CES 2012 kicked off and a wave of new video gadget announcements began. We also heard some big predictions from key companies at CES, like YouTube, who said that soon 90% of all web traffic will be video. But something else happened this week ...
90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions
YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the ...
Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game
Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier this week, during the college football BCS National Championship game, ...
