Topic - Online Video & internet TV
The Nielsen Company Three Screen Report Shows Video Still on the Rise
The Three Screens report from The Nielsen Company has shown once again that video watching has increased on television, Internet and mobile devices. According to the report the average American is watching more than 151 hours of television shows per month. Those who seek their video entertainment online are watching more than three hours per month while those on the go are watching almost four hours on mobile devices. Those Americans that prefer to watch what they want, when they want (timeshifted DVR content) on their television are nearly doubling mobile device and Internet video viewers with seven hours plus per month with young adults watching both about five hours a month.
IAB Focuses in on Long-Form Web Video Ad Standards
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows that run online such as ABC’s “Grey’s Anatomy” or Fox’s “House.”
Blinkx Launches “Sit Back and Watch” Couch Potato Video Search Functionality
Blinkx has opened up some new functionality on their video search engine to help you search, explore and discover new content. The new home page of Blinkx offers three new options “Entertain Me”, “Inform Me” and “Give Me My Own Channel” to improve your video browsing experience.
Marketing With Video 2009 Report – Online, TV & Mobile Video Marketing
Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers. With that in mind, last week I learned about a newly released report about marketing with video that is, by far, the most comprehensive and definitive guide that I have read to-date when it pertains to video advertising and video marketing.
MarketingSherpa, a well-known and highly respected resource for research related to marketing efforts, just released their first-ever report that is focused on the fast-growing landscape of video marketing, titled, “Marketing With Video Report: Online, TV & Mobile.” I cannot even begin to tell you how impressed I am with this report. In all honesty, I found myself overcome with feelings of envy and admiration when reading this report. I wish I had written it myself, all 400 or so pages 
Hollywood Studios Come Together to Launch Online Movie Platform
Studio 3 Networks, the premium entertainment joint venture formed by Viacom Inc., its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate, announced today that it will brand its next-generation entertainment service, epix. The service will provide consumers with access to great films and original entertainment programming on television, along with on-demand access via broadband delivery.
Economic Crisis Will Make Online Video A Champion in 2009
Yankee Group today unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009. Consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services.
Intel & Adobe Team to Optimize Flash technology for Web TV Processors
Adobe and Intel recently announced that they will work to extend the Adobe Flash platform for the Intel Media Processor CE 3100. This means a better Flash experience in set-top boxes, Blu-Ray players and other AV connected devices.
Waching Internet Video & Watching TV at Home are Complementary Activities
US media research company Nielsen’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
Watch Netflix Streaming Movies on a Mac with New Netflix Beta Silverlight Player
Via DownloadSquad, Netflix is beta-testing a new online streaming video player based on Microsoft Silverlight that now allows Mac users to instantly watch Netflix movies on a Mac once silverlight is installed. PC users have enjoyed this ability for sometime and the new player is merely an update. Because this is a beta test, you have to opt in if you want to use the new services.
Films and TV Shows Being Screened Via Online Video
Remember our post on January 1st of this year, titled, “10 Online Video Predictions for 2008?” If you do, you will recall that # 7 in our list was – Exclusive Online TV:
“I expect to see TV networks test and pilot new TV shows and episodes online in 2008.”
Well, that prediction is ringing true (somewhat – I know, I said “pilot”) with some recent news from both Youtube and its rival, Hulu. First, Hulu just announced that they will be launching a fall lineup that includes the debuts of several network TV shows before they air on television. Secondly, YouTube is going to screen a full-length feature film online in the next few months (more below).
blinkx Launches Universal Online TV Remote – Beta
blinkx, the world’s largest and most advanced video search engine, today announced the launch of its latest blinkx Remote service, the ultimate tool for finding and watching TV episodes on the Web. blinkx Remote provides users with a way to find their favourite TV shows from any channel with online content, including the BBC, ITV, Channel 4, Five and more.
New Research Combines Internet, TV & Mobile Video
You want to know who’s watching your videos? Well so does Nielsen as they are finally comparing the online video segment side-by-side with the traditional TV viewing segment and mobile video as well. Their new July 8th report showed that consumers are watching more time-shifted TV and using the internet more.
