teens Articles

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...

Online Video Impacts Top 50 Web Properties During June 2010

comScore has released the monthly report on who does what, where on the web, commonly referred to as the comScore Media Metrix. The report, as usual, looks at top web properties, ad networks and the changes in the traffic on those properties.

YouTube Contests - It's Time for The YouTube Contest To Evolve

The EPA is trying.  I have to give them that.  With the best of intentions, the Environmental Protection Agency has launched one of the least exciting government-run online promotions in recent memory, namely this new YouTube contest their running.  The winner gets a whopping $2,500. ...

Viral Video Nostradamus - Star Wars, Prom Dresses and Golf Gods

This is the second installment in a series of posts where I try and predict what videos might soon go viral—a sort of companion piece to the weekly Viral Round Up, where we reverse-engineer viral success stories to see what made them work.  You can ...

Obama Administration's YouTube Contest Stumbles Out The Gate

Saying that you're hip doesn't necessarily make it true. The federal government's web directory, USA.gov, is hoping kids and teens are the key to growth and success.  So they're doing what any brand hoping to leverage that demographic would do:  they're holding a YouTube contest.

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find ...

2009 Online Video Backlash? I Doubt It!

Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.

Online Video Is Larger Than Blogging or Social Networking?

With the recent release of statistics that show only about 1% of video consumption is online or mobile, can online video really be larger than blogging or the social networks? According to new information from Trendstream (remember, the guy who said "broadcast mode is dead”) ...

Waching Internet Video and Watching TV At Home Are Complementary Activities

US media research company Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.

KoldCast TV Sponsors Controversial Web Video Series

With 17 successful episodes under their belt, the controversial break-out web series, Midwest Teen Sex Show (MTSS), has landed its first major sponsor with KoldCast TV.  The series, which has been airing on-demand on several video web sites and on KoldCast TV since its Beta ...

Kids and Teens Consume Most Online Video Content

Nielsen Online, a service of The Nielsen Company, today announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home in April (see Table 1). Kids 2-11 viewed an average of 51 streams and 118 ...