Topic - Online Video & technology
Defining ROI for Online Video: A Fluid & Frank Discussion
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI
Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.
NCC Extends Advertiser Options Through Mixpo Technology
Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC that includes regional as well as national campaigns being extended to their [NCC's] websites.
The SEC Hopes To Block Twitter & YouTube Usage
The NCAA’s Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called “new media” that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC has decided that they need to crack down on unauthorized Twittering and YouTubing from the stands at college football games.
Google Developing More Dynamic Video Ads with Rockabox
Rummaging around the old Internet I found out that Google is teaming up with Tangozebra founder James booth to boost viewer engagement with video ads. His new company is called Rockabox and it’s helping Google’s DoubleClick to create what’s called Rockabox Shutters format.
SBTV – Daily Online Video News for SMB Goes Social
Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America’s 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.
Video Ads In Your Print Magazines?
Entertainment Weekly’s September 18th edition will contain an unprecedented piece of content: a video ad. Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like “How I Met Your Mother” and “Two and a Half Men,” as well as a commercial for Pepsi Max. The video contains 40 minutes worth of spots.
Just in case you didn’t hear me… that’s 40 minutes of ad videos inside your magazine. I can barely stand to watch 4 minutes of TV commercials between segments of Lost, let alone 40 minutes of ads that aren’t even sandwiched between other pieces of video content I’m actually interested in.
Google Gets ON2 Video Compression
Google is in the buying mood again it seems as they recently gobbled up ON2 Technologies who create high-quality video compression technology. What’s that mean for the video web? One can never be certain, can one? But we’ll tell you what WE think.
Microsoft, Yahoo search and You – The Reel Deel
Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed on Yahoo to its search engine service. But what’s that really mean for you and yours?
Online Video Industry News Resources I Follow
With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else (see my recent tweet). Who knows what will happen tomorrow. It seems that everyday there is more and more news about the space.
I sincerely hope that you rely in part on ReelSEO to get our in-depth news, tips, and observations about the happenings within the industry. We try our best to provide objective news, research, tips, and do our best to assist in evangelizing and covering this exciting, and rapidly growing space. That being said, there are many other great sources out there that I suggest you take a look at.
Digital Agencies and Client Challenges with Video – CIMA Recap
I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.
Digitalsmiths Lets You Search Inside Video
Digitalsmiths claims to have a so-called ’skin detection algorithm’ that will allow users of the video search engine to search for dialogue, nude scenes and more… How peculiar.
Surf for Videos Using Twitter – Video Search Twitter Bot
VideoSurf, and innovative video search engine that utilizes computer vision technology (facial recognition) to assist with video indexing , has developed a quick and effective way to search for videos directly within Twitter. By combining the Twitter API, bit.ly API, and VideoSurf API, they have created a mashup that makes it simple to search for videos without ever leaving the twitter stream.
