Topic - Online Video & technology
Sorenson Squeeze 6 – Total Video Workflow Solution?
Today Sorenson Media announced the launch of the latest update to their video encoding software program, Squeeze 6. Read my interview with Sorenson’s CEO and President Peter Csathy on why his company is billing this update, the first in over a year, as “first total video workflow solution” for businesses. (Click the play button at the bottom of this post to listen to our podcast for my initial review of the software.)
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BrightRoll Rolls Open UK Office, Goes Global
Brightroll is done serving only the US in regards to it’s advertising. It’s ready to spread global thanks to its global location- and language-based initiatives that expand its focus and services beyond the United States.
New Media Myth Busters: Urban Legends of User Experience
Prabakar Sundarrajan, CTO and co-founder of Ankeena Networks talks about the online video delivery experience, myths, and expectations.
The new media user experience, specifically video, leaves a lot to be desired. With the huge growth of online media, end-users are able to view their media content on several different formats, through several different outlets and whatever time they want to. The population has become so regularly wired that often, online video viewers are bombarded with staggering delays and annoying pauses on their videos.
What Google Could do with Brightcove
Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I’m speculating on what Google could do with the video service.
The M&M Show – Mediaite and Magnify Do Video Together
Magnify.net is a white label video platform, and they’re growing. Pulling in big names like The Weather Channel, Bicycling and New York Magazine has shown they certainly have something to offer. Now, they’ve scored another hit.
Microsoft wants You to use Their Stuff to Stream HD
We all know that Flash rules the roost when it comes to online video. We also know that HTML 5 could put a serious dent in that dominance. Now Microsoft is trying to do the same but in the HD streaming category with their upcoming IIS and Silverlight.
stream5 Rakes in New Capital to Push Forward
Online video is proving itself a strong place to invest it seems. European online video tech company stream5 recently secured a new round of investment capital. Two new investors have joined on and have brought with them a ’seven-figure sum’ we’re told to keep the company creating new technologies.
How Rapid Growth in Mobile Technology & HTML 5 will Impact Video
At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.” In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video. Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group. Naturally he has something to say about mobile, and specifically mobile video.
Simultaneous iPhone, Web and TV Live Video? Wowza!
Telestream and Wowza have shined light on a deal between them that will offer live video production and universal streaming to the iPhone, Web and TV. That is something to say Wowza! about!
Defining ROI for Online Video: A Fluid & Frank Discussion
Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI
Over the years, we’ve seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for delivering engaging, online user experiences. Not unlike the Web itself, online video has truly transformed the way that content creators and audiences engage, share, learn and collaborate. No longer viewed as “emerging” technology, tools for creating, managing, distributing and measuring video content have matured to the point that we enter our second decade in a business climate where online video is not only widely accepted, but also expected.
NCC Extends Advertiser Options Through Mixpo Technology
Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC that includes regional as well as national campaigns being extended to their [NCC's] websites.
The SEC Hopes To Block Twitter & YouTube Usage
The NCAA’s Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called “new media” that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC has decided that they need to crack down on unauthorized Twittering and YouTubing from the stands at college football games.
