tablet

A tablet is a pharmaceutical dosage form. It comprises a mixture of active substances and excipients, usually in powder form, pressed or compacted from a powder into a solid dose. The excipients can include diluents, binders or granulating agents, glidants (flow aids) and lubricants to ensure efficient tabletting; disintegrants to promote tablet break-up in the digestive tract; sweeteners or flavours to enhance taste; and pigments to make the tablets visually attractive. A polymer coating is often applied to make the tablet smoother and easier to swallow, to control the release rate of the active ingredient, to make it more resistant to the environment (extending its shelf life), or to enhance the tablet’s appearance.
The compressed tablet is the most popular dosage form in use today. About two-thirds of all prescriptions are dispensed as solid dosage forms, and half of these are compressed tablets. A tablet can be formulated to deliver an accurate dosage to a specific site; it is…

Tips for Optimizing Video Ad Campaigns on Tablets three tablets 360x240

Tips for Optimizing Video Ad Campaigns on Tablets

Rhythm put out their Q2 2012 Insights report which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regard...
REVIEW: New YouTube App for iPhone and iOS Devices The Reel Web 57 edited 360x240

REVIEW: New YouTube App for iPhone and iOS Devices

This week on the Reel Web we review some of the features of the new YouTube app available for mobile devices as well as what seems to still be missing.  We also...