syndication

Syndication may mean:

No, Marketers, Not All Video is Created Equal not all video created equal 360x240

No, Marketers, Not All Video is Created Equal

Instead of developing a coherent strategy for their videos, many brands often just “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out plan.
How Buzzfeed is Taking Over the World   One Video at a Time buzzfeed video 360x240

How Buzzfeed is Taking Over the World - One Video at a Time

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take a look at how Buzzfeed is taking over the world, one video at a time.
Netflix Won’t Own Binge Viewing for Much Longer netflix binge watching 360x240

Netflix Won’t Own Binge-Viewing for Much Longer

These days, being the first place to binge-view a season of a popular series is nearly as important as being the first place to watch an episode. Netflix wants to own binge-viewing, but networks are starting to exert their authority to ensure that doesn’t happen.
How Web Publishers Can Get Started With Video Advertising US Digital Ad Spend 200x240

How Web Publishers Can Get Started With Video Advertising

The advertising industry has finally embraced the power of online video and will be investing heavily in 2014, but what does that mean for web publishers? We give you the insights into three different approaches to video advertising and what it takes to win with each