survey Articles

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How do Teenagers Perceive Online Video?

How do Teenagers Perceive Online Video?

Every year I run a survey of my blog readers that really helps me get to know my audience and shapes the direction I go with content, distribution, communication methods, and more. As I was reading through the survey results, I kept seeing a reoccurring ...

More TV [Content] Viewed on Computers Than on TV [Devices]

More TV [Content] Viewed on Computers Than on TV [Devices]

Wow, recent research from Price WaterHouse Cooper (Sterling, Draper...oh wait) states that people now watch more TV content on their computer than they do on their televisions. The cite that there is a 5-10% margin of error (thank you for the transparency) on the study ...

Web Video + Social Media Together Drive The Most Brand Engagement

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on ...

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online ...

Enterprise Business Video Adoption Trends and Hurdles

Enterprise Business Video Adoption Trends and Hurdles

For more than five decades, video has been established as an entertainment medium, a lean-back living room experience. Using it as a critical tool in an enterprise business environment is poorly understood, said Steve Vonder Haar, Research Director of Interactive Media Strategies as he launched ...

Video Pirates Are Cheap, Stubborn, & Completely Unreasonable

Video Pirates Are Cheap, Stubborn, & Completely Unreasonable

A new study from PricewaterhouseCoopers is painting a dreary picture for television production companies and Hollywood movie studios. It seems that piracy is still a far more attractive option than even the best premium video on-demand services. Even the most aggressive plans the studios have ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Apples to Oranges: Nielsen Online Video Numbers vs. comScores Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...

Netflix Tops Customer Loyalty Survey, Beats Apple for Number One Spot

Netflix Tops Customer Loyalty Survey, Beats Apple for Number One Spot

I bet there's a lot of "Boo-F-in-Ya!" going on at the Netflix offices these days after the announcement that they have dethroned Apple as the most satisfying customer experience in the nation. Boom chikka waaa waaaa it's gotta be like love-making music to the ears ...

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from ...

75% of Consumers Are Willing To Pay for Web Video Content

75% of Consumers Are Willing To Pay for Web Video Content

Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public ...

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