survey Articles

The Nielsen Company Three Screen Report Shows Video Still On The Rise

The Three Screens report from The Nielsen Company has shown once again that video watching has increased on television, Internet and mobile devices. According to the report the average American is watching more than 151 hours of television shows per month. Those who seek their ...

Huge Rise In Mobile TV and Mobile Video Usage Predicted By 2010

QuickPlay Media, the premier provider of mobile TV and video solutions,  revealed the results of an independent Market Tools survey focused on mobile TV and video consumption in the UK. On a positive note the research revealed consumers are confident in the uptake of mobile ...

Online Video In Asia - China, Japan and Korea Poised To Push Online Video Development

China, Japan and Korea will drive the next wave of online video development, according to Cable and Satellite Broadcasting Association of Asia (Casbaa). China will draw further attention as it emerges as the largest wired broadband market in the world with 190 million connections in ...

Marketing With Video 2009 Report - Online, TV and Mobile Video Marketing

Every once in a while, I come across a paid whitepaper or research report that I think is important enough to share with readers.  With that in mind, last week I learned about a newly released report about marketing with video that is, by far, ...

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected ...

Video Marketing Satisfaction - Does Online Video Marketing Work?

Whether or not you are currently leveraging online video marketing, no doubt you have heard that marketing with video should be part of your strategy. But does online video marketing really work for businesses? Is it worth the effort that is required? Are those that ...

Ecommerce Video Will Take Off In 2009 - Report Shows That Product Videos Work!

We know how effective online video marketing and video advertising can be for various industries and sectors across the board.  One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannot. ...

Economic Crisis Will Make Online Video A Champion In 2009

Yankee Group today unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009. Consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of ...

SEO and Video Top Retailer's Priorities for 2009

According to Internet Retailer's latest monthly survey, online merchants are making search engine optimization and video their top web site design priorities for 2009. The survey also reports that "usability testing can also help retailers do a better job of deploying video" to which ReelSEO's Grant ...

Interactive Video Marketing To Dominate Focus for Marketers In 2009

Marketers will increase their use of online video in 2009, according to a new survey by PermissionTV and reported on eMarketer.  It's about time... ;-) In the online survey of 400 senior marketing and media executives, 67%, or 2/3rds,  identified online video as a primary ...

Why Newspapers Should Do More Online Video Marketing

The Internet has now surpassed newspapers and all other media except television as an outlet for national and international news, according to a survey by Pew Center for the People & The Press, an independent opinion research group that studies attitudes towards the press, politics, ...

Online Video Given "Highest Focus" In 2009's Digital Marketing Campaigns, Says Survey

Yesterday the online video platform, PermissionTV, released its survey findings on online video initiatives for 2009. One standout finding: 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social ...

Internet Advertising Is Better Poised To Withstand Recession - Research

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains ...

Kelsey Group's ILM:08 Day 2 - New Takes On Local Audience Targeting

It's day 2 of the Kelsey Group's ILM:08 conference and we had a great first day. Aside from the sessions and panels that were extremely informative on the state of interactive local media, we also had the pleasure to interview several folks in the local ...

Kelsey Group's ILM:08 Opening Session - Extending Local Channels

Well, we are at the opening session for the Kelsey Group's Interactive Local Media conference.. There are 450 attendees and 60 panelists and speakers that will be presenting over the next 3 days. As we mentioned, the conference is not specifically for online video, but ...