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Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns

Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily ...

50% Of All In-Stream YouTube Video Ads Are Skippable

50% Of All In Stream YouTube Video Ads Are Skippable

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers' messages they want to see and when, is now pushing 18 years of video ads per day. On ...

Lack Of Standardization Holding Back Online Video Advertising Growth?

Lack Of Standardization Holding Back Online Video Advertising Growth?

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or ...

Real Time Bidding On Video Ads All It's Cracked Up To Be?

Real Time Bidding On Video Ads All Its Cracked Up To Be?

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The ...

Majority Of The World's 42 Million Internet Connected TV Homes Still In America

Majority Of The Worlds 42 Million Internet Connected TV Homes Still In America

So you are feverishly making apps, widgets, channels, and what-nots to get your message out around the globe via Internet connected TVs, well you might want to slow down there, Hoss. Recent research from Strategy Analytics shows there are 42 million homes around the world with ...

Is Video Email Marketing There Yet? Share Your Opinions

Is Video Email Marketing There Yet? Share Your Opinions

The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We'd like your help and you're invited to participate ...

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% ...

More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers

More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers

Netflix and Hulu are often compared to one another, because they both offer streaming television and movie content. But their users are actually quite different. In fact, Nielsen said that after breaking down Hulu and Netflix users and behaviors, they found a massive disparity in what ...

New Survey Shows That *GASP* Americans Are Watching More Online Video

New Survey Shows That *GASP* Americans Are Watching More Online Video

Americans are watching online video! Crazy right?! Oh wait, we know that. If we weren't watching so much more, Jeremy probably wouldn't have gotten flamed as much as he did in his anti-Netflix-consumer article... I mean in his article in which he said we needn't be ...

Sneaky Employees Watching Mobile Online Video In The Workplace

Sneaky Employees Watching Mobile Online Video In The Workplace

Qumu is a "video platform provider," and they've just released a new version of their platform, version 6.0. To help celebrate and kick-off the launch, they've also released the findings of a very interesting study about online video in the workplace. They looked at how ...

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