survey Articles

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on ...

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online ...

Enterprise Business Video Adoption Trends and Hurdles

For more than five decades, video has been established as an entertainment medium, a lean-back living room experience. Using it as a critical tool in an enterprise business environment is poorly understood, said Steve Vonder Haar, Research Director of Interactive Media Strategies as he launched ...

Video Pirates Are Cheap, Stubborn, & Completely Unreasonable

A new study from PricewaterhouseCoopers is painting a dreary picture for television production companies and Hollywood movie studios. It seems that piracy is still a far more attractive option than even the best premium video on-demand services. Even the most aggressive plans the studios have ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...

Netflix Tops Customer Loyalty Survey, Beats Apple for Number One Spot

I bet there's a lot of "Boo-F-in-Ya!" going on at the Netflix offices these days after the announcement that they have dethroned Apple as the most satisfying customer experience in the nation. Boom chikka waaa waaaa it's gotta be like love-making music to the ears ...

YuMe Says 48% of Online Viewers Plan on Watching More Video This Year

YuMe just released a Whitepaper: Online Video and Television Viewing Attitudes and Behaviors, which is a really long title. But with a title that long it's bound to be a wealth of information, so I'll dive in and pull out tidbits here and there from ...

75% of Consumers Are Willing To Pay for Web Video Content

Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public ...

With Branded Social Video Content, Shorter Is Better

Everyone's looking for ways to take their video and make it more social.  No one is after traditional views anymore--haven't you heard? Social views are where it's at. A viewer is just that... someone who views. A social viewer, however, is someone who views your ...

Weekly Web Video Industry Newsreel - The PTCESD Edition

So it's been a couple weeks since I had a news round up. Mostly due to bring out at CES, then traveling back to Europe, then being completely wiped out by illness for over a week. Hence the Post traumatic CES Disorder edition of the ...

Web Video Advertising To Grow 55% Annually - Faster Than Any Other Ad Format Online

Online-video advertising spending looks to be growing again in 2011, even after an impressive 40% growth from 2009 to 2010. Media buyers surveyed by Deutsche Bank "Internet Industry Outlook" report (Jan. 18, 2010, see PDF). To fund online-video spending, many predict to cannibalize display advertising and ...

YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube has announced some changes to their Android app for mobile devices, making music video content available and also enabling pre-roll ads for partner videos.  But the most astounding thing in their entire article is this statistic:  YouTube is now serving over 200 million video ...

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it.  And while that may not be a surprise--gee, young people are more into social and digital media than older people, ...

Nielsen Reports Mobile Video Users Rise 44 Percent

Is this a duh moment or what? Nielsen recently reported that mobile video is on the rise. Maybe it was only obvious to a select few of us that this was occurring, you know, those of us with smartphones include the iOSes, Androids and Blackberries ...

Brightroll Publisher Survey 2010 Results - What is Important to Continued Online Video Ad Growth

Brightroll surveyed leading online publishers in the U.S. to find out what industry stakeholders feel are important to help continue the growth of the online video advertising industry and continue the massive strides that have been achieved already. However, after reading their findings, I'm left ...