survey Articles

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RTBs and Ad Networks Riding High for Online Video Advertising

RTBs and Ad Networks Riding High for Online Video Advertising

In the recent Adap.tv Q4 State of the Industry Survey on Digital Video Advertising they looked at how video advertising is being bought and sold. Since it's Black Weekend, or whatever the unstoppable retail machine is calling it these days, I thought it would be ...

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Programmatic Buying Key to Integrated TV and Online Video Ad Campaigns [Report]

Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and ...

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Brightroll did some research over in the UK to see how video advertising is getting on there and it seems that stiff upper lip mentality is working for them as things are really picking up. The second annual survey and report, the 2012 UK Video Advertising ...

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...

How To Add Quizzes and Polls to Your YouTube Videos, Make Money on Vimeo, and More… [Reel Web #58]

How To Add Quizzes and Polls to Your YouTube Videos, Make Money on Vimeo, and More… [Reel Web #58]

This week on the Reel Web we offer a tutorial on how to use YouTube's new beta labs feature that lets you poll your audience with interactive survey questions served via YouTube annotations.  We also discuss some online video news items from the past week ...

Tips for Optimizing Video Ad Campaigns on Tablets

Tips for Optimizing Video Ad Campaigns on Tablets

Rhythm put out their Q2 2012 Insights report which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion. It seems that many tablets commonly have more than one user, so if you're ...

Custom YouTube Thumbs Finally Roll Out, Mood-Based Video Recommendations, & More [The Reel Web #54]

Custom YouTube Thumbs Finally Roll Out, Mood Based Video Recommendations, & More [The Reel Web #54]

This week on the Reel Web we look at the updates YouTube has made in the past week including the roll-out (finally) of custom thumbnails for all monetized users, some experimenting with mood-based video recommendations, their new politics destination channel and more.  Additionally, we cover ...

Ad Interaction High on Connected TV Where Ad-Supported Content Preferred [Study]

Ad Interaction High on Connected TV Where Ad Supported Content Preferred [Study]

YuMe has got some new research showing that online video viewers prefer ad-supported content over actually paying for content in a pay-per-view or subscription-based model while using their connected TVs along with a lot of other good information in The Who, What, When, Where, Why and ...

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

Back to School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or ...

J.D. Power Finds Paid Video Viewing is Shifting Away from PCs to Tablets and Gaming Consoles

J.D. Power Finds Paid Video Viewing is Shifting Away from PCs to Tablets and Gaming Consoles

The J.D. Power and Associates 2012 U.S. Residential Pay-to-View Study results are out and they found that viewing is shifting across devices from where they were in its inaugural year. It seems that tablets are having an effect on premium video viewing but gaming consoles ...

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