survey Articles

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Share Your Opinions In The “Video Production Professionals” Survey

If you have experience with creating, editing, publishing or managing online video content at your organization, you have the opportunity to provide your feedback, opinions and experiences as part of the "Video Production Professionals" research study being conducted by Interactive Media Strategies, an online video ...

Help Us Get Better At What We Do - Take The ReelSEO 2012 Survey

To help us start the new year off on the right foot, we're asking for your help with a brief, but important, survey. We want to know what you think we're doing right, and what you think we could do a little better, so that ...

Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering

Cord cutting is dead some say. Others think it a passing fad and that there's no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. With the upswell of ...

ReelSEO Wants To Serve You Better In 2012

Wow, as the ReelSEO teams reflects back on 2011, so much has happend and changed around here! And we have so much more planned for 2012! We're really excited about all of the ideas we're dreaming to help you with your online video initiatives, but ...

Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending ...

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and ...

Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product

The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns

I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily ...

50% Of All In-Stream YouTube Video Ads Are Skippable

Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers' messages they want to see and when, is now pushing 18 years of video ads per day. On ...

Lack Of Standardization Holding Back Online Video Advertising Growth?

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or ...

Real Time Bidding On Video Ads All It's Cracked Up To Be?

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The ...

Majority Of The World's 42 Million Internet Connected TV Homes Still In America

So you are feverishly making apps, widgets, channels, and what-nots to get your message out around the globe via Internet connected TVs, well you might want to slow down there, Hoss. Recent research from Strategy Analytics shows there are 42 million homes around the world with ...

Is Video Email Marketing There Yet? Share Your Opinions

The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We'd like your help and you're invited to participate ...