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Video Is Most Effective Content for Social Media Releases

Video Is Most Effective Content for Social Media Releases

A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.

Online Video Viewing Trends

Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.

Video Ads Are THE Most Effective Ad Format

In the past, I've written about how video ads perform when compared to traditional banner ads.  Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types …

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various …

Ideal Duration for Internet Video Ads? Ask Within!

Ideal Duration for Internet Video Ads? Ask Within!

Looking for the optimal video ad length? Not sure how many times a user should ever be exposed to that particular ad? Well, now we've got the answers thanks to Lotame, an online advertising company. Lotame decided it was time to get some firm numbers …

A New Era In Video Metrics Has Arrived – Tubemogul 2.0

http://www.reelseo.com/tubemogul-new-metricstubemogul-new-metrics/9206/ Larry Kless, founder of Online Video Publishing [dot] com, interviewed Mark Rotblat of Tubemogul back in March where he was given a bit of an advance scoop on TubeMogul 2.0

Online Video Is Larger Than Blogging or Social Networking?

With the recent release of statistics that show only about 1% of video consumption is online or mobile, can online video really be larger than blogging or the social networks? According to new information from Trendstream (remember, the guy who said "broadcast mode is dead”) …

Vook.tv Chooses TurnHere for Video Production

Vook.tv is set to change the way people think about book publishing.  With its integrated multimedia approach it will use text, video, photos social media and community features to help authors get their stories told and in front of readers/viewers. OK, so what if the …

BrightRoll Launches Video Impact for ROI Tracking

BrightRoll, best known for their branded video advertising network, has launched a new service called Video Impact. Video Impact is designed to measure the effectiveness of online advertising on retail sales and comes out of feedback from 150 advertising executives that BrightRoll polled in their …

How Websites Around The Globe Leverage Online Video

How Websites Around The Globe Leverage Online Video

Back in March, we published some research which we believe helps to provide some unique insight into how various companies and vertical markets leverage website video content. Today, we offer up the following research, which takes a look at website video usage for the top …

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