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Nielsen Ratings Shake Up - Hulu and Blinkx

After months of not a lot of movement going on at the top of the Nielsen reports for video traffic we suddenly get some major shake up and a new contender. The top ten saw some major moves from top to bottom last month which ...

The Air Force Is Reading Your Tweets, Watching Your YouTube Rants

A new story from the AP today reveals how the U.S. Air Force used social media sites like Twitter and YouTube to track the fallout from the whole "Air Force One Flyover PR Disaster.” You may remember that the Obama Administration decided to have the ...

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find ...

Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?

Are people watching videos during the day? At Work? Doesn't everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much...

Video Heatmaps, A Breakthrough for Sales Teams?

Grant Crowell of ReelSEO reviews Wistia's Video Heatmaps feature for their web-based video marketing, sales, and collaboration application.

How To Make Online Video Accessible To SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there's a ...

Video Is Most Effective Content for Social Media Releases

Video Is Most Effective Content for Social Media Releases

A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.

Online Video Viewing Trends

Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.

Video Ads Are THE Most Effective Ad Format

In the past, I've written about how video ads perform when compared to traditional banner ads.  Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types ...

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various ...

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