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The Xspot - Local TV and Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-)  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are ...

Video Online Helps People Forget Financial Crisis

The Internet seems to be the leading way for Americans to ignore the global financial meltdown. But out of all the distractions the web offers what do you think was the number one thing? Well, if ReelSEO is writing about it, you can bet it's ...

7 Paths To Viral Video Marketing Success

Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.

Online Video Ad Budgets To Increase 50% In Next 12 Months?

Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad ...

Online Video Tops All But Facebook In Social Media Marketing Usage

Yes, that's a bold statement, but it's according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage. Want ...

Defining ROI for Online Video: A Fluid and Frank Discussion

Mark Portu, CEO of The FeedRoom, looks back at the first 10 years of online video and offers practical advice on achieving ROI Over the years, we've seen Web video evolve from a relatively nascent, one-way mass medium into a popular and far-reaching platform for ...

What's Your Online Video SEO Reputation Worth?

http://www.reelseo.com/video-reputation-seo/ Grant Crowell, reporting for ReelSEO.com, discusses the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”

Video and Social Marketing Reach A Groundswell

http://www.reelseo.com/video-social-media-groundswell/ ReelSEO had an opportunity to speak with Nate Elliott following his presentation on the groundswell where he described several practical, data-based strategies that companies can use to build their social media strategy.

Viral Video Lesson: Quality of Views Over Quantity

I operate mainly out of the Nashville area (with a good deal more traveling than I'd prefer).  I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing.  It's pretty rare for me to come across a local example of ...

Google Users Are More Loyal and More Active... Probably

New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined.  According to the research, Google users conduct an average of 54.5 searches.  Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries. More interesting than that, though, ...

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