Help Us Get Better At What We Do - Take The ReelSEO 2012 Survey
To help us start the new year off on the right foot, we're asking for your help with a brief, but important, survey. We want to know what you think we're doing right, and what you think we could do a little better, so that ReelSEO continues to be a great source of news, tips, ...
Cord Cutting Is Real? 20% Of Consumers Have Cut Cable Or Are Considering
Cord cutting is dead some say. Others think it a passing fad and that there's no staying power. Yet in the annual State of the Media Democracy report, Deloitte reports that some 20% of consumers have or are thinking about it. With the upswell of connected TVs I expect to see at CES, I bet ...
ReelSEO Wants To Serve You Better In 2012
Wow, as the ReelSEO teams reflects back on 2011, so much has happend and changed around here! And we have so much more planned for 2012! We're really excited about all of the ideas we're dreaming to help you with your online video initiatives, but before we go much further with some of them we'd ...
Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012
Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending as well as placement plans for 2012.
Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report
Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and Advertising Perceptions Inc.
Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product
The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo BrandMeasure (I told you something big was coming from them).
How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns
I just got the scoop on Mixpo's new Frameworks from Walter Harp and he tells me there's some interesting things going on with them in the near future as well. Frameworks basically offer you a set of pre-made interactive layer formats to help advertisers easily implement interactivity in a variety of ways. They are customizable ...
50% Of All In-Stream YouTube Video Ads Are Skippable
Wow, talk about an abundance of video ads. First, Google announced that it's TrueView, a family of formats that give viewers choice and control over which advertisers’ messages they want to see and when, is now pushing 18 years of video ads per day. On top of that impressive number, YouTube has also announced that ...
Lack Of Standardization Holding Back Online Video Advertising Growth?
Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or more ad networks! To me that means a big pain ...
Real Time Bidding On Video Ads All It's Cracked Up To Be?
TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The results? Brands are, indeed, seeing considerable lift from video advertising ...
Majority Of The World's 42 Million Internet Connected TV Homes Still In America
So you are feverishly making apps, widgets, channels, and what-nots to get your message out around the globe via Internet connected TVs, well you might want to slow down there, Hoss. Recent research from Strategy Analytics shows there are 42 million homes around the world with Internet connected TVs, and that most of those devices are ...
Is Video Email Marketing There Yet? Share Your Opinions
The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We'd like your help and you're invited to participate in the short online survey here. For your participation, you'll ...
Video Ads Are The Most Effective, Move 41% of Affluents to Take Action
I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an ...
More Netflix Users Watch On Gaming Consoles, Hulu Users On Computers
Netflix and Hulu are often compared to one another, because they both offer streaming television and movie content. But their users are actually quite different. In fact, Nielsen said that after breaking down Hulu and Netflix users and behaviors, they found a massive disparity in what specific types of content people are using each of the ...
