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Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Cord Cutting Most Common in Young Adult Households with Netflix, Hulu

Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!

YouTube UK Offers Insight into its Users' Behaviour [Infographic]

YouTube UK Offers Insight into its Users Behaviour [Infographic]

Google UK wanted to show that UK YouTube users weren't an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits.

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time. But publishers aren't quite sure who it is that is watching their content on these mobile devices. Is this a problem of reporting or is it just that they have not done enough research into the topic? If you're pitching a mobile video initiative to a publisher, how are you presenting the audience break down and what kinds of questions are they asking? Perhaps, no one is asking the right ones.

Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]

Nearly 50% of Viewers Will Watch World Cup 2014 on Second Screens [Infographic]

FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.

Pay-TV VOD Easier to Use But OTT Still Dominates

Pay TV VOD Easier to Use But OTT Still Dominates

Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith's Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?

Survey Finds More U.S. Consumers Use Netflix Over YouTube

Survey Finds More U.S. Consumers Use Netflix Over YouTube

In an RBC Capital Markets survey of some U.S. Internet users, Netflix topped YouTube in a category. It might have topped them in two. However, can this love affair survive the new world order of Netflix paying for their service to receive the necessary network bandwidth? Is now the time for them to raise subscription pricing?

American Express Wins the Oscar for Brand Ad Effectiveness

American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!

TV-like Metrics Hit Display Ads with Google/comScore Deal

TV like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Pre roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.

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