8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
It may be out of the reach of many, but a spot for the new Maserati Ghibli topped the most watched video ad on YouTube last month, followed closely by the 2014 Super Bowl ad from Chrysler, which featured everyone's favorite folkie Bob Dylan.
Budweiser, Coco-Cola, Go Pro, and Schwarzkopf all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in February 2014. It's no surprise that 'Puppy Love' was the most popular single ad for Budweiser, marking its second month in a row in the chart.
Our fun videos of the week include another NFL bad lip reading, a trip back in time from Delta Airlines, a new trailer for the LEGO movie, a Larry David insult compilation and a very patriotic version of the National Anthem - from the Peanuts gang.
Desperate to watch the Denver Broncos face up to the Seattle Seahawks this Sunday but won't be near a TV set? If you have a PC, a Mac, an iPad or an iPhone available then you'll still be able to watch a live-stream of the game wherever you are.
$4M to show ads to people who are really upset about the ads? That's called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they're wasted money and wasting their time.
Ever wondered what heavy censorship would do to those innocent Disney movies, or what human flesh would taste like, or whether playing video games actually makes you smarter? Then find out for yourself as you join us for our pick of the best videos of the week.
For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.
Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.
The top 20 social video ads chart for February 2013, powered by Unruly, is--no surprise--dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.