super bowl ads Articles

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5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else.  According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million.  Brands can't afford to throw that money …

Top 10 Facts About Super Bowl Ads Online for 2013

Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly Media have some data to share for advertisers concerning the Super Bowl.  The video measurement company is releasing these stats in tandem with their 2013 Super Bowl Playbook, which we will also cover soon.  Last year, Super Bowl ads became bigger …

Which Brand will Create the Top Super Bowl Ad of 2013?

Which Brand will Create the Top Super Bowl Ad of 2013?

Is it too soon to begin thinking about which brand will create the top Super Bowl ad of 2013? Heck, Super Bowl XLVII won’t be played until Sunday, Feb. 3. Well, we already know only eight teams still have a shot at winning in New …

YouTube’s Top 20 Most Watched Video Ads of the Year

YouTubes Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as …

The Most Shared Online Video Ads For February 2012

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with …

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being …

SHAZAM! Interactive Super Bowl Ads Drive Engagement

SHAZAM! Interactive Super Bowl Ads Drive Engagement

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand – now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long …

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in …

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It’s… Lame?

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & Its... Lame?

Online videos are the new Super Bowl ads… kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more …

The YouTube Ad Blitz – Super Bowl Commercials Are Coming

The YouTube Ad Blitz   Super Bowl Commercials Are Coming

It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the …

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