$4M to show ads to people who are really upset about the ads? That’s called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they’re wasted money and wasting their time.
Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don’t make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
It’s not only Microsoft, EA are also paying YouTube personalities to promote new games. Elsewhere, Verizon move into online video, and Amazon may or may not be planning an OTT service. More on these and other stories of the last few days in online video, from ReelSEO.
Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new ‘AdBlitz’ Channel to give users a chance to watch, share and vote for them.
According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
Broadcaster nemesis Aereo, nets $34 million in funding, including a slice from Vimeo’s parent company, and YouTube for iOS7 gets an update that brings better search and caption features. More on these and other stories of the day in online video from ReelSEO.
T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There’s so, so much more that needs to be considered to make a campaign go viral.
Netflix win two huge WGA award nominations, video content is working effectively for the New York Times and people are taking videos from ‘The Onion’ seriously again. More on these and other stories of the day in online video from ReelSEO.
The second series of Netflix’s award winning drama “House of Cards” is coming to the site on Valentine’s Day 2014 but the release of YouTube’s music and video subscription service has no such confirmation date. More on these and other stories of the day in online video from ReelSEO.