Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.
According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
Broadcaster nemesis Aereo, nets $34 million in funding, including a slice from Vimeo's parent company, and YouTube for iOS7 gets an update that brings better search and caption features. More on these and other stories of the day in online video from ReelSEO.
T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.
Netflix win two huge WGA award nominations, video content is working effectively for the New York Times and people are taking videos from 'The Onion' seriously again. More on these and other stories of the day in online video from ReelSEO.
The second series of Netflix's award winning drama "House of Cards" is coming to the site on Valentine's Day 2014 but the release of YouTube's music and video subscription service has no such confirmation date. More on these and other stories of the day in online video from ReelSEO.
The French High court takes action over video piracy, Nielsen and Comcast climb into bed over video advertising and Doritos gets nasty for Super Bowl. More on these and other stories of the day from ReelSEO.
Microsoft ban swearing on their Xbox video upload platform, Katie Couric confirms why she took the Yahoo dollar and The Beastie Boys hit back at claims they are being unfair over the Goldieblox video. More on these and other stories of the day from ReelSEO.
YouTube went down for a bit but it's OK now. The NFL and MLB are gunning for Aereo, programmatic buying is the new deal for video advertising and Slingbox owners get a Roku bolt on. All this and more from ReelSEO's daily news round up.