Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new ‘AdBlitz’ Channel to give users a chance to watch, share and vote for them.
According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
T-commerce will be making its Super Bowl 2014 debut in February, and eligible viewers with the right kind of TV set are going to be able to purchase items from the H&M/David Beckham Bodywear collection directly via their TV remote as the ad plays.
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There’s so, so much more that needs to be considered to make a campaign go viral.
As ever, it’s been a news packed week in the world of video. There’s the first crowdsourced full length Vine movie in the works, the NFL Sunday Ticket might just be coming to YouTube in 2014 and Kevin Spacey thinks the television industry should raise its game to compete with VOD content.
The top 20 social video ads chart for February 2013, powered by Unruly, is–no surprise–dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.
Late last night the YouTube Ad Blitz winners were announced. And another special treat is in store in light of the annoucement: Adweek editors James Cooper and Tim Nudd will speak with the creative teams behind these winning Super Bowl ads, and they'll provide insight …
YouTube just announced the winners of their Ad Blitz campaign, as picked by the viewers. Dramatic ads ruled the roost this year and the top 5 reflects that. We also talked to Michael Yapp at YouTube about this year’s results.
The thing about Super Bowl advertising is that it's not really done after the game has finished. Super Bowl ads have "long tail" possibilities, and get extra attention the next year, especially if they are particularly memorable. And since most ads actually get watched more …
Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. And internet marketers and video content producers will also want to ask an even tougher question: Was that top Super Bowl ad worth the …