super bowl ads Articles

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being ...

SHAZAM! Interactive Super Bowl Ads Drive Engagement

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long ...

Hulu Users Rate Best Super Bowl Ads & The Bark Side Takes Top Honors

While the Giants were busy beating the Patriots in Super Bowl XLVI (which I wasn't at all interested in except for the great half-time show), Hulu users were busy rating all the ads. In fact, it seems like many of them were more interested in ...

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It's... Lame?

Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more ...

The YouTube Ad Blitz - Super Bowl Commercials Are Coming

It's that time of year again, when two teams square off for the ultimate crown in professional football. At the same time, advertisers will be squaring off for their own annual Super Bowl competition. Like last year, YouTube is partnering with the network broadcasting the ...

The Week's Best Viral Videos & Video Marketing Lessons - GoPro Edition

We're getting closer and closer to the 2012 Super Bowl, which means we're about to hit a huge surge of creative (and expensive) Super Bowl ads making their way online to compete for viewers. Heck some brands will go the Old Spice route, skip the ...

Weekly Web Video Industry News Reel - Super Bowl Edition!

I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for... No matter how they produce, the results on the field are ...

The 2011 List of SuperBowl Advertisers & Commercials - Who's Doing Online Video?

For those of you who missed it the first time, we at ReelSEO have put together the complete list of this year's Super Bowl TV advertisers (36 total so far), along with their respective YouTube brand channels and Super Bowl teaser videos.  I watched them ...