Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.
Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.
Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
We know all about the Super Bowl ads that did make it to air yesterday, before, during and just after the game. But what about those ads that didn't make it through, or were only seen by a tiny audience, or were never made in the first place.....
The NFL is going to block mobile video streaming from inside the Super Bowl Stadium on Sunday, SodaStream might just get the last laugh over their censored Super Bowl ad, and Comcast subs are up. These, and other stories of the day from online video land, from ReelSEO.
Netflix makes it easier for us not to automatically binge-watch everything, British spies know what you are doing on YouTube, and Homer Simpson has absolutely no time for Google Glass. These and other stories of the past few days, from ReelSEO.
$4M to show ads to people who are really upset about the ads? That's called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they're wasted money and wasting their time.
Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
It's not only Microsoft, EA are also paying YouTube personalities to promote new games. Elsewhere, Verizon move into online video, and Amazon may or may not be planning an OTT service. More on these and other stories of the last few days in online video, from ReelSEO.