The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
The broadcast of the Seattle Seahawks’ victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.
Squarespace surprised many with their 2014 Super Bowl ad, but their digital marketing initiative has only just begun. The website publishing platform is launching a $40 million online campaign that includes online video and TV.
Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.
Budweiser’s “Puppy Love” commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet – an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
We know all about the Super Bowl ads that did make it to air yesterday, before, during and just after the game. But what about those ads that didn’t make it through, or were only seen by a tiny audience, or were never made in the first place…..
The NFL is going to block mobile video streaming from inside the Super Bowl Stadium on Sunday, SodaStream might just get the last laugh over their censored Super Bowl ad, and Comcast subs are up. These, and other stories of the day from online video land, from ReelSEO.
Netflix makes it easier for us not to automatically binge-watch everything, British spies know what you are doing on YouTube, and Homer Simpson has absolutely no time for Google Glass. These and other stories of the past few days, from ReelSEO.