super bowl ads Articles

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The top 20 social video ads chart for February 2013, powered by Unruly, is--no surprise--dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.

Watch AdWeek's Ad Blitz Google Hangout Right Now

Late last night the YouTube Ad Blitz winners were announced.  And another special treat is in store in light of the annoucement: Adweek editors James Cooper and Tim Nudd will speak with the creative teams behind these winning Super Bowl ads, and they'll provide insight ...

YouTube Crowns Ad Blitz Winners Picked By the Fans

YouTube just announced the winners of their Ad Blitz campaign, as picked by the viewers. Dramatic ads ruled the roost this year and the top 5 reflects that. We also talked to Michael Yapp at YouTube about this year's results.

The Top 10 Shared Super Bowl Ads, According to Unruly

The thing about Super Bowl advertising is that it's not really done after the game has finished.  Super Bowl ads have "long tail" possibilities, and get extra attention the next year, especially if they are particularly memorable.  And since most ads actually get watched more ...

Which Super Bowl Ad Won and Was It Worth the Money?

Most Monday-morning marketers and advertisers will want to know which Super Bowl ad was the winner of last night’s big game. And internet marketers and video content producers will also want to ask an even tougher question: Was that top Super Bowl ad worth the ...

Top 10 YouTube Ads for January 2013: As Chosen By You

Although 60% of YouTube's in-stream ads are skippable, some of the very best are so captivating that users will stick around for the entire commercial. The brand new January 2013 YouTube Ads Leaderboard lists those ads that attracted the most views in terms of "promotion (paid ads) ...

Second Screen & Social Media Change How We Watch The Super Bowl

With Super Bowl Sunday 2013 just a day away, more than 179 Million viewers are preparing to watch the game. But it's not only the teams that will benefit financially - the average cost per head for snacks, parties, new TVs and sportswear is an ...

Fun Video Friday Includes Super Bowl Ads, Flying Cats, and Brain Tricks

It's the first weekend in February already, which means it's Super Bowl weekend and many brands have already released their Super Bowl commercials for us to watch.  A deluge came in after an initial trickle last week, and what we're seeing is almost every brand ...

Which 2013 Super Bowl Ads Could Join the Top 100 Super Bowl Ads of All Time?

With six days to go before the big game, six social videos in Unruly’s 2013 Super Bowl Ad Chart have already landed in the Top 100 Super Bowl Ads of All Time. And another two social videos have been shared enough times on Facebook, Twitter ...

80% of Doritos 'Crash the Super Bowl' 2013 Finalists are Vimeo Creators

You already know the Harbaughs, San Francisco's Jim and Baltimore's John, will be the first pair of brothers to coach against each other in the Super Bowl. But did you know that 4 out of the 5 creators who are Doritos “Crash the Super Bowl” ...

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else.  According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million.  Brands can't afford to throw that money ...

Top 10 Facts About Super Bowl Ads Online for 2013

Our friends at Unruly Media have some data to share for advertisers concerning the Super Bowl.  The video measurement company is releasing these stats in tandem with their 2013 Super Bowl Playbook, which we will also cover soon.  Last year, Super Bowl ads became bigger ...

Which Brand will Create the Top Super Bowl Ad of 2013?

Is it too soon to begin thinking about which brand will create the top Super Bowl ad of 2013? Heck, Super Bowl XLVII won’t be played until Sunday, Feb. 3. Well, we already know only eight teams still have a shot at winning in New ...

YouTube's Top 20 Most Watched Video Ads of the Year

The season of lists continues and YouTube has just released their Top 20 Ads People Choose list for 2012. That's an important distinction: these are advertisements that people wanted to watch.  And that's what brands need to do when they create online content.  Because as ...

The Most Shared Online Video Ads For February 2012

Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart. Over half of last month’s top 20 were launched during the so-called ‘greatest show on Earth’ or as part of the pre-match build-up. Not bad for an event that was hosted almost a month ago. In fact, with ...