study Articles

A study is a room in a house which is used for paperwork, computer work, or reading. Historically, the study of a house was reserved for use as the private office and reading room of a family father as the formal head of a household, but today studies are generally either used to operate a home business or else open to the whole family.
A typical study might contain a desk, chair, computer, a desk lamp or two, and bookshelves. A spare bedroom is often utilized as a study, but many moder...

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

Low Quality Video Caused $2.16 Billion in Damages to the Bottom Line in 2012

It's something that we all should know at this point: low quality video will turn your viewers off in a heartbeat.  And we're not talking just poor production values, we're talking buffering, slow startup time, and low resolution due to bitrate issues.  According to a ...

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

Video Ad Loads and Completion Saw Record Increases in 2012 [Study]

According to a new study by Freewheel, which just released their Video Monetization Report for Q4 and all of 2012, we're not only being subjected to more ads than we did a year ago, but we're also watching more of the ads.  Now, that might ...

Mobile Video Sharing and the Human Response

Mobile Video Sharing and the Human Response

How exactly do we share video when it comes to our mobile devices?  The Internet Advertising Bureau (IAB) just did a study on this very thing, (hat tip, eMarketer) and related it to the new Twitter video app, Vine.  While Vine is in its infancy, ...

How B2B Video Works for Those Who Watch [Study]

How B2B Video Works for Those Who Watch [Study]

We've discussed B2B Video quite a bit in the past, and we've been able to look at some interesting data concerning the increased usage of B2B video among top companies.  Recently, IDG Knowledge Hub posted their findings of a study concerning the background and behavior ...

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

Mobile Video Sharing High, Content Mostly Professional, Short Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears ...

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have ...

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a statistics recited in a recent white paper published by ...

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

A Formula for Viral Videos is Revealed: 7 Key Elements for Viral Content

So, at about this time in our study of viral videos, we should know a few things: it's rarely an accident.  I'm about to break down a formula from the good people at Salesforce, who were kind of enough to make a video about this ...

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