study Articles

A study is a room in a house which is used for paperwork, computer work, or reading. Historically, the study of a house was reserved for use as the private office and reading room of a family father as the formal head of a household, but today studies are generally either used to operate a home business or else open to the whole family.
A typical study might contain a desk, chair, computer, a desk lamp or two, and bookshelves. A spare bedroom is often utilized as a study, but many moder...

A New Breed Of Online Video Viewer - How Audiences Are Becoming More Engaged

The traditional TV model is being disrupted, and with this comes a new breed of viewer: one that seeks out new experiences, engages with content, and expects things on their terms. We know from comScore that 13.5m viewers watch 17 hours of video per month. ...

Video Ads Are The Most Effective, Move 41% of Affluents to Take Action

I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% ...

Women, African Americans, & Older Americans Watch The Most Video

Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits ...

Will Netflix Be Crowned The King Of The Living Room?

Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes ...

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...

Sneaky Employees Watching Mobile Online Video In The Workplace

Qumu is a "video platform provider," and they've just released a new version of their platform, version 6.0. To help celebrate and kick-off the launch, they've also released the findings of a very interesting study about online video in the workplace. They looked at how ...

Google Plus Is Growing Like A Weed

Google Plus is growing quickly. Very quickly. A few days after it launched, I wrote about how badly I wanted them to remove the restrictions on joining and open the new social network up to everyone. Then, just a few days later, they opened up ...

Video Advertising and Mobile Apps – A Match Made in Heaven

Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also ...

Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research

So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained ...

The Many Business Benefits Of Using A Branded Video Player

Online video provides a method for small businesses to attract the attention of potential buyers, provide more information about their products and demonstrate how they work. Most small businesses that begin using video start with a YouTube channel because of the huge number of potential ...

The Weekly Online Video News Round Up - Social Network Edition

These days, if you turn away from your computer monitor for even a few minutes, you might miss a huge story in the world of online video. And this week was no exception. Facebook had big video news. Google had big video news. It's a ...

YouTube: Only 30% Of Viewers Actually Skip Skippable Ads

Huh. Here's a weird blurb of info (sorry Jeremy, stepping on your toes here): YouTube has announced that just 30% of their skippable ads were actually skipped. Bruce Daisley, Sales Director at YouTube, said in a recent interview with MediaWeek said that recent research done ...

Content Length Directly Impacts Video Advertising Completion Rates

eMarketer has some interesting data up today, pulled from both Limelight Networks and Freewheel, showing that shorter online video ads are watched to completion more often than longer video ads. And that seems totally logical. However, the data also reveals that viewers are much more willing ...

Video Advertising Recall 2X Higher Than TV, According to Study

Yume and IPG Media Lab just released a really interesting study regarding how viewers engage with online video ads differently than they do with television ads. To draw their conclusions, they took measurements of facial expressions, eye movement and placement and biometrics to determine the ...

How Important is it to Optimize Your Site for Mobile Search?

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on ...