study Articles

A study is a room in a house which is used for paperwork, computer work, or reading. Historically, the study of a house was reserved for use as the private office and reading room of a family father as the formal head of a household, but today studies are generally either used to operate a home business or else open to the whole family.
A typical study might contain a desk, chair, computer, a desk lamp or two, and bookshelves. A spare bedroom is often utilized as a study, but many moder...

Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending ...

Pre-Roll Video Ads Still Reign Supreme, According To Break Media Report

Numerous new forms of video advertising have been hitting the marketplace over the years, with 2011 being one of the largest growth of options I can remember. Still, advertisers are still tied up in the pre-roll according to the latest report by Break Media and ...

Nielsen Study Shows Video Streaming On Gaming Consoles Increased In 2011

This is absolutely no surprise whatsoever, but Nielsen measured the video streaming habits of game console users and came up with data that is pretty much expected: more video was watched on gaming consoles this year than ever before.  I think what is a bit ...

Call A Web Series What You Want, It's Still Online, And That's Not Shameful

I started writing for ReelSEO back in June, and the first thing that I wrote about extensively was web series. Not long after I started writing about them, a debate was raging on whether to call them a "web series" or a "multi-platform series" or ...

Online Video Advertisers Can't Always Get What They Want In Pricing & Measurement

Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons. In the Digital Advertising Trends 2012 report from Break Media and Advertising Perceptions Inc., the companies offer some insight into why some advertisers haven't ...

Expect Usage-Based Billing On Web From Cable Providers Soon

I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu.  Bloomberg reports that companies like Time Warner Cable, Inc, are considering charging customers for the amount of data they consume.  The extra charges ...

Online Video Revenue Tripled In 2011

I don't know if many of you have heard, but online video is kind of a big deal.  If you are a dedicated reader to this site, you might have seen articles that mention this every so often.  We know that YouTube is trying to ...

Gaming Consoles The Main Source For Online TV Viewing

Man, gaming consoles have way more capabilities than when I was playing my Sega Genesis nonstop back in the day.  Machines like the Xbox 360, Wii, and Playstation 3 have become increasingly powerful and able to do more than just play games, and online video ...

Half Of All Mobile Video Views Are On Android Phones

Yesterday we looked at the recent report from Brightcove and TubeMogul entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement, and how the study showed that Facebook referrals for video dropped from Q1 to Q2 in 2011, while search referrals ...

Real Time Bidding On Video Ads All It's Cracked Up To Be?

TubeMogul has released a new report today on the performance of real time bidding on video ads. Specifically, TubeMogul wanted to find out if real time bidding actually produced the brand lift suspected, or if it was all just a bunch of hot air. The ...

Can Social Media Save TV Shows - Social TV & The New Media Minute

Network executives are already canceling new fall shows like ABC's Charlie's Angels and NBC's The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows ...

Web Series Viewership Continues To Rise, While Cable TV Drops

Blip.tv and Dynamic Logic got together for some research into web series viewing habits, and did some number crunching to see when where and how people are consuming original web series offered at Blip.tv. It also gleaned some information on how the viewers feel about the ...

Netflix Wins Regulation Battle With Broadcasters In Canada

Netflix has had quite the year, haven't they?  In the midst of all the controversy over the price hike and the splitting of their DVD and streaming services into two separate entities (and fees), they have also been expanding the amount of content they will ...

More Netflix Customers Use DVD Service Than Streaming, But Streaming Customers Watch More Content

Netflix is clearly putting their hopes for the future on their streaming business. After increasing prices, they also announced they would soon spin off the DVD service into it's own business, called Quickster (still hate that name). But Netflix is still pretty far out ahead ...

The Weekly Online Video News Round Up - Google Plus Stampede Edition

Seems like just a handful of major companies dominated the past week in online video. There were numerous stories and opinions about the public launch of Google Plus. Netflix prompted headlines galore with a huge announcement, and questions continued to surround the possible sale and ...