study Articles

A study is a room in a house which is used for paperwork, computer work, or reading. Historically, the study of a house was reserved for use as the private office and reading room of a family father as the formal head of a household, but today studies are generally either used to operate a home business or else open to the whole family.
A typical study might contain a desk, chair, computer, a desk lamp or two, and bookshelves. A spare bedroom is often utilized as a study, but many moder...

New York City Museums Making Video Work: 49 Million Views and Counting

New York City Museums Making Video Work: 49 Million Views and Counting

Museums around the New York City area are using video to their advantage: Around 49 million views since their channels were launched in 2007, according to a study conducted by It's News to You. These videos do great in informing, educating, and making people want to see these events in person.

Mobile Video Viewing on the Rise: Why It Matters [Study]

Mobile Video Viewing on the Rise: Why It Matters [Study]

Mobile video is on the rise, and that's not a shock. But the rate at which it is going up is: it's becoming increasingly important to know who is watching mobile video and why. Also, the rise of tablets as a major video consumption device is a big reason to understand mobile viewing habits.

Online Views Dominate Q1 2013 US Video Ad Market [Report]

Online Views Dominate Q1 2013 US Video Ad Market [Report]

The first 3 months of 2013 saw an increase of 84% for U.S. ads viewed via a desktop PC or laptop compared to Q1 2012. Mobile devices saw a year on year increase of 27%. Consumer products and financial services spent the most ad dollars on video ads during Q1 2013.

How Do YOU Market Video Online? Take the 2013 Video Marketing Survey

How Do YOU Market Video Online? Take the 2013 Video Marketing Survey

ReelSEO and the Web Video Marketing Council want to know how you market video. What kind of content are you putting out? What platforms do you use? What kind of SEO tactics do you implement to get your video seen? In 2012, 81% of marketers used video in their programs. How much more or less do we use it now?

A Quarter of Branded Video Shares Happen in the First Three Days: Unruly's Social Diffusion Curve

A Quarter of Branded Video Shares Happen in the First Three Days: Unrulys Social Diffusion Curve

Unruly has unveiled something they call the "Social Diffusion Curve," which shows the life of a video measured through its shares. Not surprisingly, it's important for your video to be shared in the first three days. But what is surprising is that those first three days set the tone for the rest of a video's life.

Want To Appeal To Female Consumers? Then Make A Video

Want To Appeal To Female Consumers? Then Make A Video

American women are watching more online video than men and they have more control over the purse strings with an estimated purchase power of up to $15 trillion per year. This is a golden opportunity for brands to start leveraging the power of video to tap into potential sales.

UK Love Affair with Online Video Continues - Up 45% [Report]

UK Love Affair with Online Video Continues   Up 45% [Report]

YouTube is the third most popular site in the UK (after Google and Facebook) so it's no coincidence that the British made 10.6 billion visits to video sites in Feb 2013. That's an incredible 323 million hours spent just watching video content in the UK alone.

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

How YouTube TrueView Affects Brands and TV Advertising [Creators Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.

Online Video Advertisers Spend Money How, And Where? [Study]

Online Video Advertisers Spend Money How, And Where? [Study]

Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising. The study reflects the rise of the private video ad marketplace as advertisers find more and more convenience with such services. And, is a "guarantee" a good thing when it comes to ad metrics?

Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]

Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]

Last month we talked about the $2.16 billion loss in revenue due to poor quality video. Now, Conviva has come out with an infographic to better illustrate the problem. Low quality video includes buffering, low bitrate causing poor resolution, and a slow-starting video.

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