study Articles

A study is a room in a house which is used for paperwork, computer work, or reading. Historically, the study of a house was reserved for use as the private office and reading room of a family father as the formal head of a household, but today studies are generally either used to operate a home business or else open to the whole family.
A typical study might contain a desk, chair, computer, a desk lamp or two, and bookshelves. A spare bedroom is often utilized as a study, but many moder...

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

Companies Focus in on Video for Branded Content Marketing

Companies Focus in on Video for Branded Content Marketing

Back in 2009, 37% of North American companies used video for content marketing.  Last year, that number rose to 52%.  While almost every company uses websites, e-mails, and print media to get their message across, video is becoming more and more important.  We all knew …

Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions

Retail Video Builds Consumer Confidence & Aids in E Commerce Purchase Decisions

Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer. It's a pretty lengthy 27 pages so I won't go into all of the …

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

Want To Drive More Sales With Video?  Try Both Professional & User Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and …

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being …

The Dramatic Impact Of Social Video Recommendations On Brand Metrics – Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the …

YuMe Reports Supports Cross-Platform Video Advertising Effectiveness

YuMe Reports Supports Cross Platform Video Advertising Effectiveness

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online. As Daisy Whitney mentioned yesterday, YuMe and Nielsen teamed up on a new whitepaper, Dual-Platform Campaigns: …

How To Integrate Online Video Ads And TV Ads

How To Integrate Online Video Ads And TV Ads

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in the cost of the impressions. Or so says YuMe, the online …

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product.  Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and …

Over Two-Thirds Of Advertisers Will Spend More On Video Ads In 2012

Over Two Thirds Of Advertisers Will Spend More On Video Ads In 2012

Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011. The report also looks at formats and practices that are trending …

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