Wearable technology might have an affect on how we talk on the phone or access information, but it could have drastic impacts on not only when and where we watch digital video, but how we utilize digital video across a wide range of industries.
According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more ‘traditional’ forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads.
WWE has announced the launch of the WWE Network, a 24/7 streaming resource for wrestling fans which will include reality shows, documentaries, behind the scenes footage and classic matches. There’s also a pay-per-view feature for events like Wrestlemania.
Vimeo hope to grow its content producer base with more paying subscribers, 4K streaming is coming to Netflix in January and Vine gets vanity URLs at last. More on these and other stories of the last few days in online video from ReelSEO.
Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
The insanely rapid growth of second screen and other connected devices means that we could see video-streaming devices outpacing the population of the planet by 2017, with tablets and smartphones grabbing nearly 70% of the market share.
Digitalsmith’s Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion’s share of the Subscription Video on Demand market with 41% – no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.
In a new report on the power of live-streamed video as a business tool, 78% of business executives surveyed confirmed that they did consider it effective, with 45% in upper management positions the most positive about the medium.
80% of browsers support HTML5 video technology and Chrome has a 33% share of that market, the biggest piece of the pie compared to others like Firefox and IE9+ which only have a 14% share. On the mobile front iOS and Android account for 8% each of total HTML5 browser installs.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.