streaming Articles

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Online Video Weekly News Round Up - The Return to Normalcy Edition

Last week was E3 and I am still reeling from the effects of it. I still have 200 emails to sort and 30 stories to write. But in between the epic video ad format piece I just finished for ReelSEO (check in next week) and ...

Feds Looking into Cable Company Anti-Trust Actions Toward Online Video

Hell yeah! If you've been a long-time reader, you know I'm no fan of the cable companies. Their outdated, dinosaur-like companies are holding back video entertainment in a variety of ways if you ask me. Every once in awhile one will make some move that ...

The Online Video Weekly News Roundup - The Wow I'm Tired Edition

Wow, E3 week in LA was fantastic. Loads of awesome games, lots of hot babes and tons of great acquaintances new and old. Now it's time to get back into the work flow of a more stable and regular office hour deal. I need to ...

What Should HBO GO Cost Without A Cable Subscription? One Man Hopes HBO Makes It Happen; HBO Responds

Anyone who has experienced HBO GO knows that it's probably one of the most awesome applications on the planet.  Pretty much every HBO series ever made, every episode, and a ton of movies are all available on your laptop or smartphone...as long as you have ...

E3, Live Streaming Gamers, YouTube Playlists, Vimeo Music, and More [The Reel Web #42]

This week on The Reel Web, we take a look at some new statistics for online video viewing which show a drastic change in consumption of long-form video. We also discuss changes Youtube is making to its playlists and embeds, recent enhancements by Vimeo to ...

Hulu Dilutes Standard TV Content with New, Original and Exclusive Content

Hulu is making a big splash this summer with a fairly large investment in original online video series showing that it is just as important to their business model as TV content is. It has to make you wonder what kind of meetings are going ...

Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]

This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics. YouTube Planning ...

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make ...

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

YouTube Brandcast to Help Marketers Get the Most Out of YouTube

Google will hold their first ever upfront today, highlighting a bevy of star-packed channels and releasing exciting findings from a comprehensive study of YouTube trends.  The online video behemoth, which shows 3 billion hours of video to over 800 million users, will be able to ...

2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

Zencoder Loads Closed Captioning Support, Aspera Integration, Dolby Digital Plus

Zencoder announced several new features at the NAB Show, I knew I should have been there, that will boost its usefulness and make it the first cloud transcoding provider to support closed captioning for multiple formats including Apple HTTP Live Streaming.

What Makes for a Successful Live Streaming Web Show Series?

Last week the MyDamnChannel network on YouTube launched the first ever LIVE Internet comedy show. Every Wednesday at 4pm Rachael Hoyt goes live online on their YouTube channel to stream a show that features celebrity guests, premiere clips of other shows on the network, humor, ...