Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore’s February Video Ranking numbers we can find out what’s going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
TVE to H.265 and MPEG-DASH will all be talked about at Streaming Media East. If you don’t know what all those are, don’t worry and just get to the show. 4K is big on the list as are talks for advertisers and broadcasters who are interested in expanding away from just TV. ReelSEO readers get a discount too!
Conviva compiled massive numbers from 2013 video viewing and determined that there are several factors that determine viewer engagement including low buffering, high buffering, SD vs. HD, content duration and genre. What do you think was the most important factor in user engagement? Step inside and find out!
Live video viewing per play is outstripping VOD by an extremely large margin across most screens. The question is what are people watching for that long that is live and where are they getting it? Or is the question, are you already monetizing live streaming or placing your ads against live streaming content? Because if not, you may want to look into it when you see these engagement numbers from Ooyala.
Amazon wants to set your TV on FIRE! Oh, wait, they announced the Fire TV, that must be why they have been doing all that Kindle-ing. They have priced their OTT device at $99 but it comes chock full of tech and has the content to back it up. So the question is, will it generate a response with its intended audience, and will the competitors, pardon the pun, fire back?
Ooyala’s Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.
Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it’s growing and what the future might hold. Are you watching a lot of online news? If you’re a Millennial you may very well be. If you’re trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article… read on!
Chromecast is a handy little device but if you want to get the most out of it you are going to want to install a ton of apps that will let you stream and beam content from your PC or mobile device straight to your TV screen. Luckily, there are already some great apps on the market, with the promise of more to come.