In a new report on the power of live-streamed video as a business tool, 78% of business executives surveyed confirmed that they did consider it effective, with 45% in upper management positions the most positive about the medium.
80% of browsers support HTML5 video technology and Chrome has a 33% share of that market, the biggest piece of the pie compared to others like Firefox and IE9+ which only have a 14% share. On the mobile front iOS and Android account for 8% each of total HTML5 browser installs.
Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.
Millennials are watching less TV and are using their tablets and smartphones for viewing online video and broadcast content, according to a new report from YuMe. This should be a major concern to TV advertisers who are losing their audience to the internet.
Google + is giving their 300 million active users brand new video editing capabilities that will allow them to produce short clips using a range of filters and soundtracks. Twitter also announced that viewers will be able to preview video clips in their timeline without having to open them. This and more news in our daily round up.
YouTube has confirmed that they are currently testing the ability to watch videos on the Chromecast HDMI dongle that are embedded on third party sites outside of YouTube. Support for such a feature would mean videos curated on other sites, such as blogs, would be just as accessible for viewers.
In this week's Creator's Tip video, I talk through the options for hosting live streaming events with YouTube - on Youtube.com vs. on your own website using YouTube's embedded player. Which is better for your brand, your live stream event, and your viewers?
Do you hate that YouTube's buffering capability only works when the video is actually playing? Do you want buffering to happen while the video is paused? Here are a couple of browser add-ons that will help you do that.
Getting your first 1,000 subscribers might seem like a somewhat daunting task when you're first starting on YouTube. Why 1,000? Well it's the magic mark for enabling your channel for live streaming. Following these tips can bring you closer to that reality.
Hulu didn't sell again. Back in 2011, it looked like it was hot to sell and then it pulled out at the last minute. And this year, it looked like it was hot to sell again. But Hulu has proven to be one big tease again in 2013.