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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

2012 London Olympics to be Largest In Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you're in you'll be able to catch you favorite Olympic events either live or on-demand.

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

Zencoder Loads Closed Captioning Support, Aspera Integration, Dolby Digital Plus

Zencoder Loads Closed Captioning Support, Aspera Integration, Dolby Digital Plus

Zencoder announced several new features at the NAB Show, I knew I should have been there, that will boost its usefulness and make it the first cloud transcoding provider to support closed captioning for multiple formats including Apple HTTP Live Streaming.

What Makes for a Successful Live Streaming Web Show Series?

What Makes for a Successful Live Streaming Web Show Series?

Last week the MyDamnChannel network on YouTube launched the first ever LIVE Internet comedy show. Every Wednesday at 4pm Rachael Hoyt goes live online on their YouTube channel to stream a show that features celebrity guests, premiere clips of other shows on the network, humor, …

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

Streaming Video On Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops …

Netflix Might Swoop In & Save Fox’s Cancelled Terra Nova

Netflix Might Swoop In & Save Foxs Cancelled Terra Nova

Netflix seems to have a two-pronged strategy for their original content efforts, creating new shows from scratch and buying existing shows from other publishers or producers. And this week, there are rumblings of another existing show joining Netflix's roster: Fox's just-cancelled science fiction series, Terra …

MPEG DASH Gains Industry Support As “Streaming Media Standard”

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, …

Learn How To Monetize Your Live Streaming Video Event With DaCast Webinar

Learn How To Monetize Your Live Streaming Video Event With DaCast Webinar

I am in the planning stages of a massive project that I can't talk about just yet, but I can say that it was going to include some periodic live streaming. So when I got a note today from DaCast about their upcoming webinar, How …

What Does The Latest Nielsen Data Say About Cord Cutting?

What Does The Latest Nielsen Data Say About Cord Cutting?

More consumers are relying on broadband-only connections in their homes, but that doesn't necessarily mean they're cutting the cord. Nielsen's latest three-screen report reveals that there are now 5.1 million broadcast only/broadband homes in the United States, up 23% from last year. Those are homes …

YouTube Shifts Its Strategy To Channels – The Reel Web Episode #25

YouTube Shifts Its Strategy To Channels   The Reel Web Episode #25

This week our coverage of news from the online video world includes a look at The Huffington Post's recent investment of $30 million dollars into a daily 12-hour live video stream that covers all the news going up on their site along with several other …

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